Strategic Marketing Lead

OLD SENG CHOONG PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

OLD SENG CHOONG PTE. LTD. seeks a marketing lead to drive brand growth and customer engagement. The role covers digital platforms, public relations, retail marketing, and partnerships to support sales and corporate objectives.

You will develop strategic plans, manage content campaigns, and perform brand audits to ensure consistent branding. The position emphasizes data-driven optimization of online activities and cross-functional collaboration.

Responsibilities

• Develop and execute strategic marketing plans aligned with sales, brand, and corporate goals
• Create and manage content marketing, communications, and campaigns to increase demand and satisfaction
• Conduct brand audits and ensure consistent management of brand assets
• Analyze and monitor digital platforms including social media and Google to optimize outreach and content management
• Implement SEO and SEM strategies to enhance online visibility
• Manage media relations and public engagement to strengthen PR
• Design and oversee loyalty programs to engage customers and drive retention
• Coordinate retail marketing activities including POSM and visual merchandising
• Establish and manage partnerships to maximize outreach

Skills

Strategic marketing

Content marketing

Public relations

Digital marketing

SEO/SEM

Brand management

Tools

Google Analytics

CMS

Job description

OLD SENG CHOONG PTE. LTD. seeks a marketing lead to drive brand growth and customer engagement. The role covers digital platforms, public relations, retail marketing, and partnerships to support sales and corporate objectives.

You will develop strategic plans, manage content campaigns, and perform brand audits to ensure consistent branding. The position emphasizes data-driven optimization of online activities and cross-functional collaboration.