Brand Strategy & Activation Intern — Learn, Build, Collaborate

Ascott International Management (2001) Pte Ltd; Singapore; On-site; Full time

Job description

About CapitaLand Group

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

Job Responsibilities

• Learning Experience and Journey: Learn about lyf, its brand strategy and how the brand is activated through different functions, which includes Brand, HR, Operations and Business Development.
• Experience, collaborate and observe the interaction of functions during brand execution.
• Understand the different typologies that are present within Singapore as well as through on-the-job training.
• Developing skill sets through projects: Brand – drive the operation strategy of a brand including defining brand activities calendar, creation of robust plans, identification of potential vendors for engagement.
• Assist to curate and develop guidelines for delivering brand promises and collaborating with different levels of stakeholders to scale‑up the brand.
• Research, analyse and evaluate the potential of commercial activities as a brand‑building strategy for lyf.
• Recruitment and Talent Attraction: develop brand assets and tactical plans for talent acquisition and development in line with brand standards and lyf digital strategy.
• Support ad hoc projects which focus on developing the brand within existing and new projects.

Job Requirements

• Currently pursuing a degree in Business Analysis, detail‑oriented, digitally savvy, and people‑oriented.
• Innovative and creative team player who is also independent and a self‑starter – ability to navigate a dynamic organization.
• Demonstrates accountability and thrives in complex environments while effectively managing numerous tasks.
• Self‑motivated and energetic.

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.