Executive, Brands (Commercial Services)

CapitaLand; Singapore; On-site; SGD 45,000 - 65,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Staff volunteerism programmes

Wellness programmes

Job summary

CapitaLand is seeking a candidate to help develop the Global Brand Curriculum and manage the Global Brand Academy, ensuring materials align with global standards. You will liaise with LMS partners to deploy content and maintain assets across regions.

You will audit brand imagery, support brand resource development, and assist in events and activations, working with a cross-functional team in a fast-paced environment.

Qualifications

• Bachelor degree in Marketing, Branding, Communications, Business, Hospitality or related field.
• Fresh graduates are welcome to apply.
• Experience in branding, marketing, communications, hospitality or related fields is a plus.
• Strong written and verbal communication skills.
• Able to learn quickly and work across multiple projects.
• Strong organisational and interpersonal skills.
• Proficiency in MS Office applications such as PowerPoint and Excel.

Responsibilities

• Develop the Global Brand Curriculum and coordinate with the Global Brand Curriculum Council.
• Manage content development and programme execution for the Global Brand Academy and align learning materials with brand standards.
• Work with LMS partners to upload and maintain online content and ensure timely deployment.
• Audit and maintain global photo assets and ensure alignment with brand standards.
• Support brand consistency by reviewing guest supplies and amenities while building compliance frameworks.
• Conduct market research, competitor tracking, and consumer insight analysis to support brand strategy.
• Assist in development of brand resources, guidelines and reporting of brand performance.
• Support planning and execution of global events and activations, coordinating timelines and vendors.

Skills

Written communication

Verbal communication

Organisational skills

Multi-project management

Team collaboration

MS Office (PowerPoint, Excel)

Education

Degree in Marketing/Branding/Communications/Business/Hospitality

Tools

MS PowerPoint

MS Excel

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Key Responsibilities

Develop the Global Brand Curriculum

Global Brand Academy

• Serve as secretariat for the Global Brand Curriculum Council.
• Drive content development and programme execution for the Global Brand Academy, collaborating with stakeholders to align learning materials with global brand standards and business objectives while managing training logistics.

LMS Management

• Work with LMS partners and stakeholders to develop, upload and maintain online learning content. Where required, independently manage LMS content and updates to ensure timely and accurate deployment.

Manage the Global Brand Visibility & Consistency

Photo Audit & Guidelines

• Serve as global photo custodian, reviewing, auditing and approving regional imagery to ensure high quality, composition and strict alignment with brand standards.
• Maintain an organised repository of approved visual assets.

Supporting brand consistency through brand selection

• Work as part of a team to review and set standards for guest supplies and amenities while building compliance frameworks to maintain quality.
• Support brand strategy and decision-making through comprehensive market research, competitor tracking, and consumer insight analysis.

Brand Custodian

• Support the development of brand resources and guidelines.
• Contribute to brand marketing and communications.
• Support the monitoring and reporting of brand performance.
• Support the management and maintenance of digital and content assets.
• Support the planning and execution of global events and activations, coordinating timelines, vendors, stakeholders, logistics and event deliverables to ensure smooth execution.

Perform other related duties and responsibilities as reasonably assigned by the Company to support business operations and organisational objectives.

Requirements

• Degree in Marketing, Branding, Communications, Business, Hospitality or a related discipline.
• Fresh graduates are welcome to apply.
• Candidates with prior internship or work experience in branding, marketing, communications, hospitality or related fields will have an advantage.
• Strong written and verbal communication skills.
• Curious, resourceful and willing to learn.
• Strong organisational skills with attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Collaborative team player with strong interpersonal skills.
• Proficiency in Microsoft Office applications such as PowerPoint and Excel.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.