Brand Strategist

SILVERSKY PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Silversky Pte. Ltd. in Singapore seeks a Senior Brand Strategist Lead (OEM & Portfolio Expansion) to architect and drive the new brand from concept to market launch.

You will own end-to-end brand management, including strategy, positioning, localization, GTM, and cross-functional alignment across regional and global markets. You will combine strategic brand building with data discipline, project leadership, and stakeholder management to deliver launches that strengthen the OEM portfolio and

Qualifications

• 4-6 years of progressive experience in brand management, brand building, or GTM execution.
• Experience in FMCG, pet care, consumer goods, or retail export is a strong advantage.
• Strong affinity for numbers, data analysis, and financial planning; high proficiency in Excel and PowerPoint.
• Project management experience handling multi-facet initiatives, complex timelines and competing priorities.
• Strategic and agile mindset with hands-on daily execution.
• Digital literacy and data-driven insights to streamline brand workflows.
• Excellent communication and stakeholder management across internal teams and external partners.

Responsibilities

• Lead brand strategy, positioning, and localization for the OEM brand.
• Develop GTM plans tailored for Singapore retail and digital ecosystem.
• Adapt brand guidelines for international markets while maintaining core equity.
• Build long-range brand plans, business cases, margins, and growth opportunities.
• Coordinate with Operations, Procurement, Digital Marketing, Trade Sales, and Supply Chain.
• Manage agency/vendors and project timelines within budget.

Skills

Brand management

GTM execution

Data analytics

Excel

PowerPoint

Stakeholder management

Cross-functional leadership

Global markets awareness

Tools

Microsoft Excel

PowerPoint

Job description

JOB:

Silversky Pte. Ltd. is a premier pet distribution leader dedicated to delivering top-tier pet nutrition, wellness, and lifestyle products across the region. As we accelerate our growth trajectory, we are launching an ambitious Original Equipment Manufacturer (OEM) initiative-creating a proprietary home-grown pet brand from concept to launch, with the goal of expanding into international markets.

We are seeking a high-caliber Senior Brand Strategist Lead (OEM & Portfolio Expansion) to serve as the strategic architect and execution driver for this new brand. You will take ownership of the end-to-end brand management process: from foundational brand strategy, market positioning, and local pull-through to cross-functional alignment and global export strategies.

This role requires a unique balance of strategic brand building, financial/data discipline, dynamic project management, and cross-functional leadership.

Scope & Responsibilities:

1. Brand Strategy, Positioning & Localization
   • Brand Creation & Launch: Lead the creation, positioning, tone of voice, and visual identity for Silversky's new OEM pet brand.
   • Go-To-Market (GTM) Strategy: Develop and pull through comprehensive launch plans tailored for the Singapore retail and digital ecosystem, establishing immediate market presence and brand preference.
   • Global Intent & Regional Adaptation: Adapt brand guidelines and marketing assets for international markets while maintaining core brand equity and global compliance.
2. Portfolio Strategy & Business Planning
   • Long-Range Planning: Partner with leadership to build long-range brand plans, business cases, margin targets, and growth opportunities for the OEM line.
   • Performance & Data Analytics: Track key brand and commercial performance indicators. Translate sales data, market trends, and consumer insights into actionable recommendations using advanced Excel models and presentations.
   • Cross-Brand Synergy: Identify opportunities to integrate the OEM brand alongside Silversky's existing distribution portfolio without cannibalization.
3. Cross-Functional Execution & Stakeholder Management
   • Inter-Departmental Alignment: Serve as the central hub connecting Operations, Procurement, Digital Marketing, Trade Sales, and Supply Chain to ensure seamless product rollouts.
   • Agency & Vendor Relations: Direct creative agencies, packaging designers, PR partners, and production vendors within allocated budgets and project timelines.
   • Executive Updates: Prepare strategic recommendations, portfolio reviews, and executive-level presentations for senior leadership updates.

Education & Experience:

• Experience: Minimum 4-6 years of progressive experience in brand management, brand building, or GTM execution. Experience in FMCG, pet care, consumer goods, or retail export is a strong advantage.
• Track Record: Proven success taking a project, product line, or brand from early-stage concept through successful market launch and growth.
• Commercial Acumen: Strong affinity for numbers, data analysis, and financial planning. High proficiency in Microsoft Excel and PowerPoint to articulate business cases clearly.
• Project Management: Demonstrated ability to manage multi-faceted projects, complex timelines, and competing priorities under pressure.
• Strategic & Agile Mindset: Able to think macro-strategically about brand equity while remaining hands-on with daily execution.
• Digital & Technology Agility: Quick to adopt new technologies, digital tools, and data-driven insights to streamline brand workflows.
• Communication & Stakeholder Management: Exceptional interpersonal and presentation skills to align internal teams, external partners, and overseas distributors.
• Global Perspective: Familiarity with or eagerness to learn international trade regulations, cross-border marketing, and market adaptation dynamics.