Executive, Brand Strategy

BEST WORLD INTERNATIONAL LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BEST WORLD INTERNATIONAL LIMITED is seeking a Marketing/Brand Coordinator to monitor industry trends and competitor activity across Asia markets, assist in branding and product positioning, and coordinate regional product launches. The role involves preparing internal briefings, pitch decks, and sales enablement content while ensuring messaging consistency across markets.

Ideal candidates have 1–3 years in brand coordination or market research, with strong English and Mandarin communication

Qualifications

• Degree in Marketing, Business, Communications or related fields.
• 1–3 years of relevant experience in brand coordination, market research or marketing support roles.

Responsibilities

• Monitor industry trends, competitor activity and brand positioning across markets (Singapore, China, Taiwan, HK, Malaysia, Indonesia).
• Source, consolidate and synthesize strategic insights reports for cross‑team access.
• Assist in developing brand and product positioning documents and sales enablement content for launches.
• Coordinate regional product launch initiatives and cross‑market collaboration.
• Manage timelines and deliverables across multiple workstreams and liaise with cross‑functional teams to align briefs and approvals.

Skills

Bilingual English/Mandarin

Communication skills

Research & analysis

Organised & detail‑oriented

Cross‑functional collaboration

Education

Degree in Marketing, Business, Communications or related fields

Job description

Job Responsibilities

Market Intelligence & Research

• Monitor industry trends, competitor activity and brand positioning across key markets, including Singapore, China, Taiwan, Hong Kong, Malaysia and Indonesia etc.
• Conduct regular competitive audits covering product messaging, channel strategies and consumer perception.
• Source, consolidate and synthesise strategic insights reports for cross-team access, flagging emerging opportunities or threats relevant to brand and GTM planning.

Brand Strategy Alignment

• Assist in the development of brand and product positioning documents, messaging frameworks and sales enablement toolkits for product launches.
• Prepare internal briefing materials, pitch decks and sales enablement content for external-facing and regional events.
• Assist in developing naming and product copy for new launches.
• Monitor regional marketing outputs for messaging consistency and brand tone alignment, flagging deviations for review.
• Manage logistics for brand submissions including award programmes, sponsorship applications and brand recognition initiatives.
• Coordinate regional product launch initiatives and strengthen cross-market collaboration.
• Manage the trademark registration process for trademarks and marketing terms, working with the Legal team from proposal and review through approval and registration.

Project Management

• Coordinate timelines and deliverable tracking across multiple workstreams to ensure on-time on-quality delivery to internal stakeholders.
• Liaise with cross-functional teams (Content Marketing, Performance Marketing, Creative & Design, Product Management, Legal) to align briefs, deadlines and approvals.

Requirements

• Degree in Marketing, Business, Communications or related fields.
• 1-3 years of relevant experience in brand coordination, market research or marketing support roles.
• Proactive self-starter with a strong sense of ownership and a genuine interest in brand, beauty or wellness.
• Strong communication skills in both English and Mandarin (written and spoken) - to liaise with our Chinese counterparts.
• Strong research and analytical skills with the ability to synthesise large volumes of information into clear, concise reports.
• Highly organised and detail-oriented, with demonstrated ability to manage multiple workstreams and deadlines simultaneously.
• Collaborative mindset with experience working cross-functionally with product, sales and creative teams.
• Experience working in a regional or multi-market environment is an advantage.