Brand Storyteller & Digital Communications Lead

Public Service Division; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

NYP is seeking a strategic web and communications professional to strengthen its brand through storytelling and impactful digital campaigns. You will manage content across websites and digital platforms, support external communications, and collaborate with departments to shape compelling narratives that enhance audience engagement.

The role emphasizes SEO, data-driven insights, and consistent brand voice, with duties spanning content creation, performance measurement, and media inquiries.

Qualifications

• Relevant qualifications in Communications, Marketing or relevant disciplines.
• At least 3 to 5 years of relevant working experience in website management, content creation, communications, or marketing communications.
• Experience in website content management, with a good understanding of content structure and SEO fundamentals to enhance user experience, discoverability, and engagement.

Responsibilities

• Manage NYP websites, ensuring content is clear, well-organised and user-friendly, while improving discoverability across search engines and AI-driven platforms through SEO and GEO best practices.
• Work closely with stakeholders to understand their needs, identify opportunities and translate them into effective web solutions, ensuring content structure and user journeys support intended business outcomes.
• Implement data tracking and set performance metrics to monitor web and campaign outcomes. Conduct research and analyse audience data to uncover insights, identify trends, and inform future communications strategies.
• Craft compelling content through impactful copywriting and storytelling across the NYP website and digital platforms such as online articles and eDMs. Ensure all messaging is consistent, relevant to target segments, and aligned with NYP’s brand voice.
• Support internal and external communications efforts across NYP, including developing communications plans for departments, assisting with media enquiries, and ensuring consistent alignment with NYP’s brand voice and communications strategy.

Skills

Copywriting

Content creation

Project management

Stakeholder collaboration

SEO fundamentals

Education

Diploma/degree in Communications or Marketing

Tools

Isomer

Google Analytics

CMS (Content Management System)

Job description

NYP is seeking a strategic web and communications professional to strengthen its brand through storytelling and impactful digital campaigns. You will manage content across websites and digital platforms, support external communications, and collaborate with departments to shape compelling narratives that enhance audience engagement.

The role emphasizes SEO, data-driven insights, and consistent brand voice, with duties spanning content creation, performance measurement, and media inquiries.