Senior Web & Communications Strategist

Government Technology Agency (GovTech); Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Singapore Public Service seeks a strategic web and communications professional to strengthen NYP’s brand through storytelling and digital campaigns. You will manage content across websites, support external communications, and collaborate with departments to craft clear narratives that boost audience engagement.

You will improve site usability, optimise for search, and implement data tracking to measure outcomes, while ensuring messaging aligns with the NYP brand voice and communications

Qualifications

• Qualifications in Communications, Marketing or related discipline.
• 3–5 years in website management or digital communications.
• Experience with Isomer CMS and SEO basics.
• Strong copywriting and editing across formats.
• Knowledge of media relations and internal communications.
• Excellent project management and collaboration skills.

Responsibilities

• Manage NYP websites for clarity and usability.
• Improve discoverability via SEO and GA.
• Collaborate with stakeholders to translate needs into web solutions.
• Develop communications plans and respond to media inquiries.
• Ensure consistent messaging with NYP brand voice.

Skills

Content management

SEO fundamentals

Copywriting

Analytics

Stakeholder mgmt

Video content

Education

Communications degree

Tools

Isomer CMS

Google Analytics

Job description

Singapore Public Service seeks a strategic web and communications professional to strengthen NYP’s brand through storytelling and digital campaigns. You will manage content across websites, support external communications, and collaborate with departments to craft clear narratives that boost audience engagement.

You will improve site usability, optimise for search, and implement data tracking to measure outcomes, while ensuring messaging aligns with the NYP brand voice and communications