Lead Executive (Communications) - Communication & Outreach Department

Nanyang Polytechnic; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Nanyang Polytechnic in Singapore is seeking a strategic web and communications professional to strengthen NYP’s brand through storytelling and digital campaigns. You will manage and create content across NYP websites and digital platforms, support external communications, and collaborate with departments to shape clear narratives that boost audience engagement and communications outcomes.

You will drive content structure, SEO best practices, and data-informed decisions, crafting compelling copy

Qualifications

• Bachelor’s degree in communications, marketing or a related field.
• 3–5 years of relevant experience in website management, content creation, communications or marketing communications.
• Experience in website content management with SEO fundamentals to enhance UX, discoverability and engagement.

Responsibilities

• Manage NYP websites, ensuring content is clear, well‑organised and user‑friendly, with SEO and GEO best practices.
• Collaborate with stakeholders to translate needs into effective web solutions and guide content structure and user journeys.
• Implement data tracking and set performance metrics to monitor web and campaign outcomes; analyze audience data for insights.
• Craft compelling content through copywriting and storytelling across NYP website and digital platforms (articles, eDMs) in line with brand voice.
• Support internal and external communications across NYP, including communications plans and media enquiries, ensuring brand alignment.

Skills

Copywriting

Editing

Content creation

Project management

Stakeholder collaboration

Storytelling

Education

Degree in Communications/Marketing

Tools

Isomer platform

Google Analytics

Job description

[What the role is]

We are looking for a strategic web and communications professional to strengthen NYP’s brand through creative storytelling and impactful digital communications campaigns.

You will manage and create content across websites and digital platforms, support external communications, and work closely with departments to shape clear and compelling narratives to enhance audience engagement and communications outcomes.

[What you will be working on]

• Manage NYP websites, ensuring content is clear, well‑organised and user‑friendly, while improving discoverability across search engines and AI-driven platforms through SEO and GEO best practices.
• Work closely with stakeholders to understand their needs, identify opportunities and translate them into effective web solutions, ensuring content structure and user journeys support intended business outcomes.
• Implement data tracking and set performance metrics to monitor web and campaign outcomes. Conduct research and analyse audience data to uncover insights, identify trends, and inform future communications strategies.
• Craft compelling content through impactful copywriting and storytelling across the NYP website and digital platforms such as online articles and eDMs. Ensure all messaging is consistent, relevant to target segments, and aligned with NYP’s brand voice.
• Support internal and external communications efforts across NYP, including developing communications plans for departments, assisting with media enquiries, and ensuring consistent alignment with NYP's brand voice and communications strategy.

[What we are looking for]

• Relevant qualifications in Communications, Marketing or relevant disciplines.
• At least 3 to 5 years of relevant working experience in website management, content creation, communications, or marketing communications.
• Experience in website content management, with a good understanding of content structure and SEO fundamentals to enhance user experience, discoverability, and engagement.

Knowledge

• Flair for writing with the ability to craft engaging content across multiple platforms.
• Solid understanding of government or institutional website platforms such as Isomer, as well as understanding of SEO principles and experience using tools such as Google Analytics to guide content strategy and measure performance is an advantage.
• Knowledge of internal communications best practices and experience supporting departmental communications planning is an advantage.
• Familiarity with media relations practices, including drafting media releases, managing media enquiries, and understanding the media landscape.

Skills

• Excellent copywriting and editing ability across a range of formats including media releases, speeches, web copy, and editorial content.
• Experience in content creation and editing across different formats, including written content, visuals (e.g. posters), and/or video.
• Strong project management skills, with the ability to manage timelines, stakeholders, and multiple priorities effectively.
• Strong interpersonal skills, with the ability to collaborate and communicate effectively with various stakeholders.

Attributes

• Self-motivated with a strong sense of initiative, and a collaborative team player.
• Able to manage multiple tasks effectively, work under pressure, and meet tight deadlines.
• Demonstrates sound judgment, strong analytical thinking, and effective problem-solving skills to make timely and well-reasoned decisions.

#LI-Onsite