Brand Stewardship & Governance Lead

Singapore Management University; Singapore; On-site; SGD 100,000 - 160,000; Full time

Job summary

Singapore Management University, Office of Corporate Communications and Marketing (OCCM), is seeking a Brand Stewardship & Governance lead to strengthen SMU's brand governance framework and ensure consistent brand application across communications.

You will maintain the Brand Guide and Brand Portal, advise on brand usage, monitor compliance, and drive brand education, campaigns and budget management across faculties and units.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Brand Marketing or Social Science Degree with 6 to 8 years' work experience.
• Familiarity with media and social media channels, writing, interpersonal communications, brand strategy and brand communications.

Responsibilities

• Strengthen SMU's brand governance framework and ensure consistent brand application across internal and external communications.
• Maintain the SMU Brand Guide and Brand Portal as key sources of brand standards, resources and guidance.
• Review brand-related requests and provide clear, practical guidance to schools, offices and other University stakeholders on brand application, visual identity and communications.
• Monitor brand compliance across SMU and address issues with stakeholders.
• Develop and deliver regular brand engagement and education initiatives to build awareness and adoption of the SMU brand.
• Support the development and management of SMU's brand properties, e.g. SMOO SMOO, merchandise and events.
• Manage SMU's Brand Tracker Study and Dashboard, including research agency management, study design, fieldwork, analysis and reporting.
• Leverage brand insights to support units in developing narratives aligned with SMU's positioning.
• Provide strategic brand counsel on narrative development, messaging and brand expression.
• Support regional brand campaigns, plan brand/media plans, monitor KPIs and ROI.
• Manage partnerships with media/creative agencies, assets creation and project budgets.
• Oversee procurement, tender exercises, and contract negotiations for brand projects.
• Organise Brand Workshops twice a year to engage the SMU community and promote brand resources.
• Review and optimize processes (BP, Brand Compliance) and manage vendor budgets and master contracts.

Skills

Brand strategy

Stakeholder management

Copywriting

Project management

Brand governance

Education

Bachelor's Degree in Marketing or related field

Job description

Singapore Management University, Office of Corporate Communications and Marketing (OCCM), is seeking a Brand Stewardship & Governance lead to strengthen SMU's brand governance framework and ensure consistent brand application across communications.

You will maintain the Brand Guide and Brand Portal, advise on brand usage, monitor compliance, and drive brand education, campaigns and budget management across faculties and units.