Brand Stewardship & Governance Lead

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; Híbrido; SGD 70 000 - 110 000; Tempo integral

Resumo da oferta

SMU is seeking a Brand Steward with strong governance and strategy skills to strengthen its brand across internal and external communications. You will guide brand narratives, ensure consistency, and collaborate with schools and offices to activate campaigns.

The role involves managing brand properties, dashboards and education initiatives, with focus on maintaining high standards of brand integrity across university channels.

Qualificações

• Bachelor's degree in Marketing, Business Administration, Brand Marketing or Social Science Degree with relevant experience.
• Strong understanding of brand strategy, governance and communications.
• Experience in managing brand campaigns and stakeholder alignment.

Responsabilidades

• Manage and strengthen SMU's brand governance framework and brand portal.
• Provide strategic counsel on brand narratives, messaging and expression to internal stakeholders.
• Plan and execute regional brand campaigns, including KPIs, budgets and agency coordination.
• Oversee budgets for brand projects and negotiate with media/agency partners.
• Organize brand workshops and education initiatives to raise awareness across the university.

Conhecimentos

Brand strategy

Stakeholder management

Brand governance

Campaign planning

Narrative development

Formação académica

Bachelor's degree in Marketing/Business/Branding

Descrição da oferta de emprego

SMU is seeking a Brand Steward with strong governance and strategy skills to strengthen its brand across internal and external communications. You will guide brand narratives, ensure consistency, and collaborate with schools and offices to activate campaigns.

The role involves managing brand properties, dashboards and education initiatives, with focus on maintaining high standards of brand integrity across university channels.