Brand Stewardship & Strategy Lead

hyperscal solutions pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Attractive benefits

Professional development opportunities

Job summary

Singapore Management University is seeking a seasoned Brand Manager to steward SMU’s brand governance, guide brand narratives, and lead regional campaigns. You will advise schools and offices on brand application, manage brand assets, and collaborate with media agencies to achieve KPI-driven results.

The role requires 6–8 years of relevant experience, strong stakeholder engagement, and excellent communication skills.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Brand Marketing or Social Science with at least 6 to 8 years' work experience.
• Familiarity with media and social media channels, writing, interpersonal communications, brand strategy and brand communications.
• Strong stakeholder management and influencing skills, time-management, and adaptability.

Responsibilities

• Brand stewardship & governance: strengthen brand governance and ensure consistent application of the SMU brand.
• Maintain SMU Brand Guide and Brand Portal; advise on brand requests and visual identity across units.
• Plan and execute regional brand campaigns; collaborate with media and agencies; track KPIs and ROI.
• Oversee project budgets, procurement, and contract negotiations for campaigns and initiatives.
• Organize Brand Workshops and drive process improvements in brand compliance and operations.

Skills

Brand strategy

Brand governance

Stakeholder management

Project management

Budget management

Media familiarity

Social media

Copywriting

Interpersonal communications

Organisational skills

Attention to detail

Creative thinking

Education

Bachelor's Degree in Marketing, Business Administration, Brand Marketing or Social Science

Job description

Singapore Management University is seeking a seasoned Brand Manager to steward SMU’s brand governance, guide brand narratives, and lead regional campaigns. You will advise schools and offices on brand application, manage brand assets, and collaborate with media agencies to achieve KPI-driven results.

The role requires 6–8 years of relevant experience, strong stakeholder engagement, and excellent communication skills.