Brand & Digital Marketing Lead (Education)

hyperscal solutions pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Management University is seeking a marketing and communications professional for SMU Academy to lead brand storytelling, digital campaigns, and stakeholder engagement. You will craft high-impact copy for collateral, campaigns, press releases, and corporate announcements, while driving demand generation and lead nurturing for both B2C and B2B audiences.

The role requires strong analytic skills to track performance, monitor industry trends, support events, and build partnerships.

Qualifications

• Degree with at least 3 years of relevant experience in corporate communications, marketing, within higher education is advantageous.
• Exceptional written communications across short-form and long-form formats.
• Corporate & crisis communications: strong grasp of storytelling, reputation management and ability to craft sensitive communications under tight deadlines.
• Interpersonal & stakeholder management: liaise effectively with internal and external stakeholders, B2B clients, industry partners and media.
• Digital & multi-channel marketing: good understanding of multi-channel digital marketing, audience segmentation and content distribution.
• Content & Visual Storytelling Tools: proficiency in creative and presentation tools (Adobe Creative Suite, Canva, Microsoft Office) to translate messaging into visuals.
• MarTech & Digital Tools: working familiarity with Google Analytics and marketing automation, CMS.
• Proficient in software applications in presentation, design and video editing such as Adobe suite, Canva, Microsoft Office.
• Work style & attributes: Highly adaptable and self-directed with strong organizational skills, meticulous, attention to detail and a collaborative mindset.

Responsibilities

• Brand & Content: Champion the brand across all channels. Drive strategic planning and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital and social media campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support the planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.

Skills

Written Communication

Crisis Communications

Stakeholder Management

Digital Marketing

Multi-Channel Marketing

Content Strategy

Education

Bachelor's degree in Communications or Marketing

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Analytics

Marketing Automation

CMS

Job description

Singapore Management University is seeking a marketing and communications professional for SMU Academy to lead brand storytelling, digital campaigns, and stakeholder engagement. You will craft high-impact copy for collateral, campaigns, press releases, and corporate announcements, while driving demand generation and lead nurturing for both B2C and B2B audiences.

The role requires strong analytic skills to track performance, monitor industry trends, support events, and build partnerships.