Brand & Social Strategy Lead (Senior)

StarHub; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

StarHub is seeking a seasoned Brand & Social Marketing leader to shape a customer-first brand experience across paid, owned and earned touchpoints in Singapore. You will guard brand tonality, drive content creation and ensure consistency across social, influencer channels and campaigns.

You’ll partner with Corporate Comms & Brand and Enterprise teams to ensure aligned narratives. The role requires a track record of leading brand and social initiatives, strong English communication, and the

Qualifications

• At least 10 years of brand and social marketing experience, including agency partnerships.
• Bachelor's Degree in Business, Communications or related field, or equivalent.
• Experience with social campaigns across major platforms (FB, IG, TikTok).
• Strong English communication, analytical and project management skills.

Responsibilities

• Shape brand strategy and drive execution across Consumer Business.
• Lead social presence and define measurement for brand impact.
• Develop influencer strategy and manage partnerships end-to-end.
• Collaborate with Corporate Comms & Brand and Product teams for social-first narratives.

Skills

Brand marketing

Social marketing

Influencer marketing

Stakeholder management

Education

Bachelor's degree in Business/Communications

Tools

Social platforms

Job description

StarHub is seeking a seasoned Brand & Social Marketing leader to shape a customer-first brand experience across paid, owned and earned touchpoints in Singapore. You will guard brand tonality, drive content creation and ensure consistency across social, influencer channels and campaigns.

You’ll partner with Corporate Comms & Brand and Enterprise teams to ensure aligned narratives. The role requires a track record of leading brand and social initiatives, strong English communication, and the