Brand Operations Lead - Fintech & Consumer Brands

MICHAEL PAGE INTERNATIONAL PTE LTD; Singapore; On-site; SGD 180,000 - 210,000; Full time

Job summary

MICHAEL PAGE INTERNATIONAL PTE LTD is seeking a senior brand leader to drive global brand operations and governance, shaping growth across markets. You will oversee content, digital asset management, and audience engagement while partnering with regional teams to ensure consistent brand experiences.

The role requires 8+ years in brand management, project management skills, and a data-driven mindset to translate insights into scalable brand frameworks and campaigns across fintech, tech, luxury,

Qualifications

• 8+ years in brand management, brand operations, or marketing.
• Experience managing global or regional brands in fintech, financial services, technology, luxury or consumer brands.
• Exposure to world-class brand environments or equivalent is advantageous.
• Proven ability to build or scale brand frameworks, governance models or ecosystems.
• Strong project management with multi-regional stakeholders.
• Experience leading teams or cross-functional initiatives.
• Data-driven mindset to translate insights into actions.
• Excellent brand storytelling and understanding of modern digital channels.
• Bachelor's degree or equivalent professional qualification.

Responsibilities

• Lead the execution of global brand operations initiatives and strategic marketing projects.
• Establish and enhance brand governance frameworks, identity guidelines and digital asset management processes.
• Manage owned media channels and oversee content planning, localisation and audience engagement activities.
• Drive customer and community engagement programmes to strengthen brand loyalty and advocacy.
• Support planning and execution of regional and global campaigns, product launches and brand events.
• Partner with marketing, product, commercial and regional teams to align and deliver projects.
• Analyse campaign and operational data, providing insights to optimise brand effectiveness.

Skills

Brand management

Project management

Stakeholder management

Data-driven mindset

Brand storytelling

Education

Bachelor's degree or equivalent

Job description

• Lead global brand operations and governance initiatives
• Drive brand growth through content, media and user engagement

About Our Client

Our client is a fast-growing international organisation with an expanding global presence and an ambitious vision for long-term brand development. With a strong focus on customer experience, digital engagement and brand excellence, the business is investing significantly in building a best-in-class global brand platform that delivers consistency, impact and growth across international markets. The organisation offers a highly collaborative environment where branding, technology, customer engagement and commercial strategy intersect, providing an opportunity to influence business outcomes on a global scale.

Job Description

Reporting into senior leadership, the successful candidate will:

• Lead the execution of global brand operations initiatives and strategic marketing projects
• Establish and enhance brand governance frameworks, identity guidelines and digital asset management processes
• Manage owned media channels and oversee content planning, localisation and audience engagement activities
• Drive customer and community engagement programmes to strengthen brand loyalty and advocacy
• Support the planning and execution of regional and global campaigns, product launches and brand events
• Partner with marketing, product, commercial and regional teams to ensure alignment and successful project delivery
• Analyse campaign and operational performance data, providing insights and recommendations to optimise brand effectiveness

The Successful Applicant

• 8+ years of experience in brand management, brand operations, marketing or related disciplines
• Proven experience managing global or regional brands within fintech, financial services, technology, luxury, FMCG or other leading consumer-focused organisations
• Exposure to world-class brand environments or equivalent organisations will be advantageous
• Demonstrated success in building, transforming or scaling brand frameworks, governance models or brand ecosystems
• Strong project management capabilities with experience managing multiple stakeholders across regions
• Experience leading teams, major projects or cross-functional initiatives
• Data-driven mindset with the ability to translate insights into actionable recommendations
• Excellent brand storytelling, content judgement and understanding of modern digital channels
• Bachelor's degree or equivalent professional qualification

What's on Offer

This is an opportunity to shape and influence the future direction of a globally recognised brand during an exciting period of growth and transformation. The successful candidate will enjoy significant exposure to international stakeholders, broad ownership of strategic branding initiatives, career development opportunities within a growing business, and a collaborative environment that values innovation, professional development and continuous learning. The organisation also offers competitive remuneration and the opportunity to work alongside experienced leaders in branding, marketing and business strategy.