Brand & Marketing Specialist

99.co; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

99 Group is seeking a driven marketing professional to lead brand management and consumer growth initiatives. You will shape campaign messaging, drive multi-channel activations, and collaborate with sales and product teams to meet business goals.

The role requires 2–3 years in brand/marketing, a strong analytics mindset, and the ability to adapt in a fast-paced environment. Join us to redefine real estate marketing through innovation and collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's may be preferred).
• 2–3 years of experience in brand management, marketing, or related roles.
• Experience across multiple marketing functions beyond social media/digital marketing.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Understanding of marketing landscape, trends, and consumer behavior relevant to the brand's audience.
• Proficiency in marketing analytics tools for tracking campaign performance.
• Experience in consumer or brand marketing.

Responsibilities

• Develop and execute brand marketing & consumer growth strategies aligned with company goals.
• Define campaign positioning, messaging, and value proposition.
• Campaign goals set up with focus on growth and targeted metrics.
• Prepare marketing materials for campaigns and activities.
• Collaborate with internal teams for marketing activities and support sales/product teams.
• Analyze campaign performance and make data-driven adjustments.
• Manage online/offline marketing activities including webinars, trainings, seminars, exhibitions, brand activation, outreach.
• Identify strategic partnerships and negotiate contracts for mutual benefit.

Skills

Brand management

Marketing analytics

Campaign management

Strategic planning

Data-driven marketing

Cross-functional collab

Communication

Education

Bachelor's degree in Marketing

Master's degree preferred

Job description

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

What You'll Be Doing:

• Develop and execute brand marketing & consumer growth strategies that align with company goals.

• Define campaign positioning, messaging, and value proposition.

• Campaign | Activity goals set up with focus on growth and targeted metrics

• Preparation of marketing materials for the activity/campaign

• Collaborate with internal teams for marketing activities and support sales/product teams with their needs from marketing team

• Analyse campaign performance and make data-driven adjustments.

• Manage online/offline marketing activities which includes : webinars, trainings, seminars, exhibitions, brand activation and outreach activities

• Identify strategic partnerships and negotiate contracts for mutual benefit.

What We're Looking For:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree may be preferred for some positions.

• 2 - 3 years of experience in brand management, marketing, or related roles.

• A well-rounded marketing professional with experience across multiple marketing functions, beyond social media and digital marketing

• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.

• Understanding of the marketing/media industry landscape, market trends, and consumer behaviour relevant to the brand's target audience.

• Proficiency in marketing analytics tools and platforms for tracking and measuring campaign performance.

• Experience in consumer or brand marketing.

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.