Senior Marketing Executive

CP Foods Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CP Foods Singapore Pte Ltd is seeking a Senior Marketing Executive to collaborate with internal teams and external agencies to deliver marketing activities across digital, social media, media relations and events.

You will direct execution of materials, oversee campaigns with a digital agency, manage programmatic ads, influencer relations and PR, while refining budgets and crafting engaging food-focused visuals.

Qualifications

• Bachelor of Arts in Marketing and Communications or related field
• 4-5 years of marketing experience, with a strong understanding of the local market dynamics in the food & beverage industry is a plus
• Experience in marketing, public relations and social media management
• Strong written and communication skills
• Understanding of analytics tools and performance marketing
• A creative mindset with a keen eye for design, aesthetics, and visual storytelling
• Video Creation and Editing (Adobe Premiere Pro, Final Cut Pro, Canva) is a Plus

Responsibilities

• Direct and drive execution of marketing materials in alignment with brand direction and brand identity guidelines
• Work with digital agency to set up search advertising campaigns including allocation of budget, selecting keywords, and crafting compelling ad copy that drives results
• Utilise programmatic ads to expand brand reach and target audiences effectively with remarketing campaigns
• Manage influencer marketing agencies to expand brand reach through well-executed plans
• Work with Public Relation agency to manage public relations efforts, including media outreach and press release creation, to secure desired media placements
• Work with social media agency and in-house designer to manage content for 3 brands
• Stay updated on food-related trends and create visually appealing food-focused videos/reels with in-house designer for easy food preparation, recipes with lifestyle integration
• Develop budget plan, monitor and control the effective use of marketing expenses

Skills

Marketing strategy

Public relations

Social media management

Analytics tools

Performance marketing

Education

Bachelor's degree in Marketing and Communications

Tools

Adobe Premiere Pro

Final Cut Pro

Canva

Job description

About the role

Senior Marketing Executive responsible for collaborating with internal teams and external agencies to ensure seamless delivery of marketing activities across digital, social, media relations and events.

Key responsibilities

• Direct and drive execution of marketing materials in alignment with brand direction and brand identity guidelines
• Work with digital agency to set up search advertising campaigns including allocation of budget, selecting keywords, and crafting compelling ad copy that drives results
• Utilise programmatic ads to expand brand reach and target audiences effectively with remarketing campaigns
• Manage influencer marketing agencies to expand brand reach through well-executed plans
• Work with Public Relation agency to manage public relations efforts, including media outreach and press release creation, to secure desired media placements
• Work with social media agency and in-house designer to manage content for 3 brands
• Stay updated on food-related trends and create visually appealing food-focused videos/reels with in-house designer for easy food preparation, recipes with lifestyle integration
• Develop budget plan, monitor and control the effective use of marketing expenses

About you

• Bachelor of Arts in Marketing and Communications or related field
• 4-5 years of marketing experience, with a strong understanding of the local market dynamics in the food & beverage industry is a plus
• Experience in marketing, public relations and social media management
• Strong written and communication skills
• Understanding of analytics tools and performance marketing
• A creative mindset with a keen eye for design, aesthetics, and visual storytelling
• Video Creation and Editing (Adobe Premiere Pro, Final Cut Pro, Canva) is a Plus