Brand & Marketing Director, Communications Strategy

SG Enable; Singapore; On-site; SGD 160,000 - 230,000; Full time

Job summary

SG Enable invites applications for Deputy Director, Brand & Marketing Communications to lead the organisation’s brand strategy and growth, raising public awareness and trust in SG Enable and its role in disability inclusion in Singapore.

You will steer brand architecture, create storytelling across campaigns, manage agencies, and partner with business units to translate programmes into compelling audience strategies while strengthening digital presence and measurement frameworks.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related discipline.
• 10–15 years of experience in brand management, integrated marketing or related fields with leadership.
• Strong track record in developing brands and leading campaigns.
• Understanding of brand strategy, audience insights, media, digital, social and content marketing.
• Experience managing creative, media and digital agencies and investments.
• Analytical orientation with ability to translate insights into strategic decisions.
• Excellent stakeholder management and influencing skills across functions.

Responsibilities

• Lead SG Enable’s brand strategy, positioning, architecture and narrative.
• Strengthen public awareness and understanding of SG Enable and its role in disability inclusion.
• Establish brand frameworks and guidelines for consistency across programmes and partnerships.
• Monitor brand health and identify opportunities to strengthen relevance and equity.
• Develop organisation-wide brand and integrated marketing communications strategies.
• Lead major brand-building initiatives and guide campaigns and audience strategy.
• Strengthen digital and social presence and grow engagement with key audiences.
• Develop content and storytelling strategies that bring SG Enable’s purpose to life.
• Provide strategic oversight of media strategy and investments and manage agencies.
• Build marketing frameworks, measurement standards and best practices.
• Coach and develop a high-performing marketing team; collaborate with business units.

Skills

Brand management

Integrated marketing

Stakeholder management

Leadership

Content marketing

Digital marketing

Campaign management

Education

Bachelor’s degree in Marketing, Communications, Business or related discipline

Job description

SG Enable invites applications for Deputy Director, Brand & Marketing Communications to lead the organisation’s brand strategy and growth, raising public awareness and trust in SG Enable and its role in disability inclusion in Singapore.

You will steer brand architecture, create storytelling across campaigns, manage agencies, and partner with business units to translate programmes into compelling audience strategies while strengthening digital presence and measurement frameworks.