Brand Manager – Multi-Market Growth & Strategy

Nestle; Singapore; Remote; SGD 110,000 - 170,000; Full time

Job summary

Nestlé Purina Petcare AOA in Singapore is seeking a Brand Manager for Fancy Feast to drive the brand strategy and long-term vision across multiple markets. The role involves cross-functional leadership, managing the brand plan and budget, and delivering growth through innovation and strong communication campaigns.

The position requires 5+ years in marketing or demand generation within FMCG, and the ability to influence senior stakeholders while coordinating with internal and external partners.

Qualifications

• 5+ years of experience in marketing and/or generating demand functions at Nestlé or equivalent FMCG.
• Experience working in cross functional teams.
• Successful experience in project management.
• Successful experience in achieving goals through collaboration.
• Experience leading a complex portfolio with a Brand Plan and budget.

Responsibilities

• Develop Brand Strategy: analyse trends, issues, and opportunities. Create and execute brand plans.
• Build Great Brands: craft brand essence, vision, and ICP; win at the first and second moment of truth.
• Develop Compelling Communications: plan campaigns and measure effectiveness.
• Deliver Growth Through Innovation: plan and drive 3-year innovation and renovation.
• Brand Performance & Market Cluster Management: lead markets, identify gaps, create synergies.
• Team Leadership: lead cross-functional teams and align stakeholders.

Skills

Marketing

Cross-functional teams

Project management

Stakeholder influence

Brief writing

Agency management

Job description

Nestlé Purina Petcare AOA in Singapore is seeking a Brand Manager for Fancy Feast to drive the brand strategy and long-term vision across multiple markets. The role involves cross-functional leadership, managing the brand plan and budget, and delivering growth through innovation and strong communication campaigns.

The position requires 5+ years in marketing or demand generation within FMCG, and the ability to influence senior stakeholders while coordinating with internal and external partners.