Brand Manager: Global Petcare Growth & Strategy

Nestlé; Singapore; On-site; SGD 110,000 - 160,000; Full time

Job summary

Nestlé Purina Petcare AOA in Singapore seeks a Brand Manager for Fancy Feast to drive the brand strategy and long-term vision across Oceania, ASEAN, Korea, Greater China and MENA. You will co-lead with the Senior Brand Manager, own the brand plan and budget, and guide markets to maximize local opportunities.

You will lead cross-functional teams to develop innovative brand plans, campaigns and product ideas, ensuring growth across a complex multi-market portfolio while inspiring stakeholders and

Qualifications

• 5+ years of experience in marketing/demand functions at Nestlé or equivalent FMCG
• Experience working in cross-functional teams
• Experience leading a Brand Plan and budget
• Strong capability in creative campaign development and execution

Responsibilities

• Develop Brand Strategy by analysing trends and key issues for the brand
• Build and implement 3-year brand plan and ICP, aligning with markets
• Develop compelling communications and promotional campaigns with guidance
• Deliver growth through product innovation and renovation with a long-term pipeline
• Manage brand performance and market cluster leadership across multi-market portfolio
• Lead cross-functional teams to deliver aligned brand strategies and plans

Skills

Brand management

Cross-functional teams

Project management

Campaign execution

Consumer insights

Job description

Nestlé Purina Petcare AOA in Singapore seeks a Brand Manager for Fancy Feast to drive the brand strategy and long-term vision across Oceania, ASEAN, Korea, Greater China and MENA. You will co-lead with the Senior Brand Manager, own the brand plan and budget, and guide markets to maximize local opportunities.

You will lead cross-functional teams to develop innovative brand plans, campaigns and product ideas, ensuring growth across a complex multi-market portfolio while inspiring stakeholders and