Brand & Growth Marketing Specialist

CT BAKERY (S) PTE. LTD.

Singapore

On-site

SGD 36,000 - 58,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

CT BAKERY (S) PTE. LTD. is seeking an Executive to drive daily marketing and customer experience initiatives across campaigns, store communications, and digital asset coordination. You will work with cross-functional teams to maintain brand consistency, enhance the customer journey, and foster loyalty.

You will manage brand compliance, promotions, social media content, reviews, and data-driven tactics to grow store traffic and revenue.

Qualifications

Diploma or Degree in Marketing, Communications, Business, or related field.
1-2 years of experience in marketing, branding, or retail operations (F&B/bakery preferred).
Basic understanding of bakery trends and customer preferences.
Experience managing social media and creating simple visual content (photos, short videos) is a strong advantage.

Responsibilities

Brand management and brand compliance across touchpoints.
Plan, rollout, and track campaigns and promotions to drive revenue.
Manage digital marketing and online reputation (social media, reviews).
Enhance in-store customer experience and loyalty through events and merch.
Coordinate partnerships with influencers and delivery platforms to boost exposure.
Track performance metrics and provide actionable insights post-campaign.