Brand & Growth Content Lead

MIJ HUB LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

MIJ Hub Ltd. is seeking a Brand & Content Strategy Lead in Singapore to shape how MIJ Hub and its related brands communicate, grow, and connect with audiences.

You will own content strategy, copy, storytelling, and creative direction across multiple brands, campaigns, and launches in a fast-paced, 0→1 environment. You will work alongside the Growth Marketing Manager to turn broad ideas into strong customer-facing content, manage campaigns across platforms, and elevate the overall quality of the

Qualifications

• 4–6 years of relevant experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-related roles.
• Strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/WhatsApp flows.
• Proven track record of content work that supported measurable outcomes like lead generation, bookings, or brand growth.
• Strong creative judgement to ensure copy, design, video, and storytelling are clear and brand-aligned.

Responsibilities

• Turn business goals into content strategy across MIJ Hub and its related brands.
• Own messaging from concept to final output across social, ads, landing pages, and other assets.
• Generate performance-driven content that builds trust and drives conversion.
• Lead creative direction and team output, briefing designers and videographers clearly.
• Build campaigns across the full funnel in collaboration with growth marketing.
• Test, learn, and scale content through data, feedback, and performance insights.
• Manage multi-brand priorities in a fast-moving environment across education, social enterprise, F&B and events.

Skills

Content strategy

Brand communications

Campaign marketing

Editorial skills

Social media

Growth marketing

Job description

MIJ Hub Ltd. is seeking a Brand & Content Strategy Lead in Singapore to shape how MIJ Hub and its related brands communicate, grow, and connect with audiences.

You will own content strategy, copy, storytelling, and creative direction across multiple brands, campaigns, and launches in a fast-paced, 0→1 environment. You will work alongside the Growth Marketing Manager to turn broad ideas into strong customer-facing content, manage campaigns across platforms, and elevate the overall quality of the