Brand Architect & Content Growth Lead

MIJ Hub | My Inspiring Journey; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

MIJ Hub is seeking a Brand & Content Strategy Lead to shape how its brands communicate, grow, and connect with audiences. Working alongside the Growth Marketing Manager, you will own content strategy, copy, storytelling, and creative direction across multiple brands and campaigns in a fast-paced 0→1 environment.

You will turn broad ideas into customer-facing content, lead the creation of landing pages, campaigns, emails, brochures, decks, and community communications, and guide designers and

Qualifications

• 4–6 years of relevant experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-related roles.
• A strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/WhatsApp flows.
• Proven track record of content work that supported measurable outcomes, such as lead generation, enquiries, bookings, sales, engagement growth, or brand growth.
• Strong creative judgement, with the ability to assess whether copy, design, video, and storytelling are clear, modern, audience-facing, and brand-aligned.
• Experience working with creative resources, such as designers, videographers, editors, agencies, freelancers, or junior marketers.
• Experience in fast-moving environments where multiple projects, shifting priorities, and incomplete briefs were part of the job.

Responsibilities

• Turn business goals into content strategy across MIJ Hub and its related brands.
• Lead the thinking and writing behind key content and campaign assets across landing pages, WhatsApp and email flows, brochures, decks, and communications.
• Create content that builds trust, answers objections, and moves people closer to action.
• Brief designers, videographers/editors, and marketing executives clearly, and review work before senior management.
• Build campaigns across awareness, education, lead generation, events, launches, and community outreach.
• Test new hooks, formats, angles, and storytelling styles; use data to improve future content.
• Switch between audiences, tones, and objectives across a growing portfolio of brands.

Skills

Content strategy

Brand communications

Campaign marketing

Creative direction

Editorial skills

Growth mindset

Job description

MIJ Hub is seeking a Brand & Content Strategy Lead to shape how its brands communicate, grow, and connect with audiences. Working alongside the Growth Marketing Manager, you will own content strategy, copy, storytelling, and creative direction across multiple brands and campaigns in a fast-paced 0→1 environment.

You will turn broad ideas into customer-facing content, lead the creation of landing pages, campaigns, emails, brochures, decks, and community communications, and guide designers and