Assistant Manager / Senior Assistant Manager, Marketing and Communications, SMUA

Singapore Management University; Singapore; Presencial; SGD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Singapore Management University is seeking a Brand & Content Marketing professional to champion the university's brand across channels, craft high-impact copy, and drive integrated digital campaigns for both B2C and B2B audiences.

The role involves demand generation, lead nurturing, and analytics to measure performance, with opportunities to engage stakeholders and plan events. A degree with 3+ years in corporate communications or marketing in higher education is advantageous.

Formación

• Degree with at least 3 years of relevant experience in corporate communications or marketing.
• Exceptional written communications across short-form (social media copy, digital ads, e-newsletters) and long-form formats (press releases, thought leadership, web editorial).
• Corporate & crisis communications: strong storytelling, reputation management, and ability to craft sensitive communications under tight deadlines.
• Interpersonal & stakeholder management: liaise effectively with internal and external stakeholders, B2B clients, industry partners and media.
• Digital & multi-channel marketing: multi-channel digital marketing, audience segmentation and content distribution across platforms.
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office for visuals and decks.

Responsabilidades

• Brand & Content: Champion the brand across channels and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports.
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.

Conocimientos

Written communication

Stakeholder management

Multi-channel marketing

Content strategy

Analytical thinking

Educación

Degree in communications/marketing

Herramientas

Adobe Creative Suite

Canva

Microsoft Office

Google Analytics

CMS

Marketing automation

Descripción del empleo

About Us

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Job Description

• This position is for SMU Academy (SMUA).
• Brand & Content: Champion the brand across all channels. Drive strategic planning and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital and social media campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support the planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.

Qualifications

• Degree with at least 3 years of relevant experience in corporate communications, marketing, within higher education or continuing education is advantageous.
• Exceptional written communications across both short-form (social media copy, digital ads, e-newsletters) and long-form formats (press releases, thought‑leadership pieces, web editorial, and executive messaging).
• Corporate & crisis communications: Strong grasp of corporate storytelling, reputation management and ability to craft sensitive communications under tight deadlines.
• Interpersonal & stakeholder management: Excellent verbal communication and relationship‑building skills to liaise effectively with internal and external stakeholders, B2B clients, industry partners and external media.
• Digital & multi‑channel marketing: Good understanding of multi‑channel digital marketing, audience segmentation and content distribution across platforms.
• Content & Visual Storytelling Tools: Proficiency in creative and presentation tools (Adobe Creative Suite, Canva, Microsoft Office) to translate messaging into visual collaborations and decks.
• MarTech & Digital Tools: Working familiarity with Google Analytics and marketing automation, CMS.
• Proficient in software applications in presentation, design and video editing such as Adobe suite, Canva, Microsoft Office.
• Work style & attributes: Highly adaptable and self‑directed with strong organizational skills, meticulous, attention to detail and a collaborative mindset.

Other Information

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.