Brand & Marketing Lead

SKINDAYS PTE. LTD.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Creative ownership

Hybrid work arrangement

Direct collaboration with founders

Growth opportunities

Job summary

SKINDAYS PTE. LTD. seeks a creative Brand & Marketing Lead to shape how our beauty brands show up—from social media and content creation to campaigns, partnerships, and in-store experiences.

You’ll work closely with the founders, taking ownership of projects, building memorable brand experiences, and driving growth across multiple brands in a fast-moving, hybrid work environment.

Qualifications

• Minimum 3–4 years in marketing, preferably beauty or lifestyle brands.
• Ability to plan and execute campaigns from start to finish.
• Hands-on content creation and short-form video editing capabilities.

Responsibilities

• Develop and execute monthly marketing plans and campaigns across brands.
• Lead social media strategy on Instagram, TikTok and other platforms; shoot and edit Reels/TikToks.
• Conceptualise marketing campaigns, partnerships and brand launches.
• Organise member events, activations and in-store experiences.
• Track performance and support paid marketing initiatives; manage timelines and budgets.

Skills

Brand strategy

Social media

Content creation

Video editing

Copywriting

Project management

Influencer partnerships

Event planning

Education

Bachelor's degree in Marketing

Tools

CapCut

Canva

Job description

About Us

We're a growing group of beauty and wellness brands in Singapore, creating a new generation of beauty experiences that feel fresh, approachable and relevant to today's consumer.
We're a small but ambitious team that cares about great branding, strong content, fresh ideas and creating experiences people genuinely want to be part of.
As we continue to grow, we're looking for a creative, experienced and hands‑on Brand & Marketing Lead to shape how our brands show up — from social media and content creation to marketing campaigns, brand partnerships, member events and in‑store experiences.
This isn't a role where you'll simply be executing instructions. We're looking for someone who can bring fresh perspectives, take initiative and confidently turn ideas into action.
You'll work closely with the founders, with the creative freedom and independence to lead projects, build meaningful brand experiences and make a real impact on our growing brands.

What You'll Do

Brand Strategy & Marketing

• Develop and execute monthly marketing plans and campaigns across our beauty and wellness brands.
• Proactively identify creative opportunities to grow brand awareness, customer engagement and acquisition.
• Ensure a consistent and distinctive brand identity across online and offline touchpoints.

Social Media & Content Creation

• Lead social media and content strategy across Instagram, TikTok and other relevant platforms.
• Independently conceptualise, shoot and edit engaging short‑form videos, including Reels, TikToks, treatment content and behind‑the‑scenes footage.
• Plan and execute content shoots at our outlets, with a strong eye for composition, lighting and visual storytelling.
• Create engaging copy, carousels, stories and other digital content.
• Manage content calendars, publishing schedules and content performance.
• Stay ahead of social media trends and translate them into fresh, relevant content for our brands.

Campaigns & Partnerships

• Conceptualise and execute marketing campaigns, promotions, seasonal initiatives and brand launches.
• Identify and manage influencer, KOL and brand collaborations.
• Coordinate with external creatives, vendors and partners to bring campaigns to life.

Member Engagement, Events & Brand Experiences

• Conceptualise and organise member‑exclusive events, community gatherings and brand activations.
• Develop initiatives that strengthen customer relationships, encourage repeat visits and build brand loyalty.
• Manage event planning from concept to execution, including partnerships, budgets, logistics and on‑site coordination.
• Collaborate with outlet teams to create memorable and engaging customer experiences.

Marketing Performance & Growth

• Track marketing and campaign performance, using insights to identify areas for improvement.
• Support paid marketing initiatives and customer acquisition efforts.
• Manage marketing timelines, projects and allocated budgets effectively.

What We Are Looking For

• At least 3-4 years of relevant marketing experience, preferably in beauty, wellness, lifestyle, retail or other consumer‑facing brands.
• Proven ability to independently plan, manage and execute marketing campaigns from start to finish.
• Strong hands‑on content creation skills, with the ability to independently shoot and edit high‑quality short‑form videos.
• A strong understanding of Instagram, TikTok, social media trends and what makes content engaging.
• A good eye for branding, aesthetics, creative direction and visual storytelling.
• Proficiency in CapCut, Canva or similar content creation and editing tools.
• Strong copywriting, communication and project management skills.
• Experience organising brand events, activations or community initiatives is a plus.
• Proactive, resourceful and organised, with the confidence to take initiative and work independently.
• Meticulous, hardworking and dependable, with strong ownership and the ability to meet deadlines independently
• Comfortable wearing different hats in a small, fast‑moving and growing team.

Why Work With Us

• Creative ownership: Bring your ideas to life and have a real say in how our brands grow.
• Room to make an impact: Your work won't get lost in layers of approvals or corporate processes.
• Variety: Work across multiple beauty and wellness brands, campaigns and experiences.
• Direct collaboration: Work closely with the founders and be involved in key brand decisions.
• Flexibility: Enjoy a hybrid work arrangement with a balance of independent work and team collaboration.
• Growth opportunities: Take on greater responsibilities as our brands and team expand.

Working Arrangement

This is a full-time, hybrid role, offering a mix of remote work and time on‑site with our team.

As we're in the beauty and wellness industry, you'll also be required to attend content shoots, campaigns, launches, events and other brand activities in person when needed.