Senior Marketing Executive - Brand/Trade & Eommerce

Private Advertiser; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

Private Advertiser is seeking a brand content specialist to build and scale brand awareness across trade and ecommerce. You will personally plan, shoot, and produce brand content, ensuring consistency and a story-driven narrative that supports partnerships and sales.

You will own brand narrative, ensure content can be repurposed for ads, decks, POS, and partnerships, and collaborate with Performance Marketing to amplify high-performing content while maintaining brand discipline.

Qualifications

• Own brand narrative, positioning, and tone of voice across trade and ecommerce.
• Hands-on creation of photo and video content.
• Brand content system to scale across social, PR, ecommerce, sales tools, and partnerships.
• Public relations, brand partnerships, and collaborations.
• Consistency and quality of brand expression across all touchpoints.
• Content readiness for amplification (performance, sales, trade use).

Responsibilities

• Personally plan, shoot, and produce brand content (photo & video).
• Build clear, repeatable brand narratives for trade, ecommerce, and PR.
• Create content that can be repurposed across ads, decks, POS, and partnerships.
• Work with Performance Marketing to amplify content that performs.
• Support B2B / trade marketing with storytelling and presentation assets.
• Identify and pursue brand collaborations and PR opportunities aligned with positioning.
• Maintain brand consistency while adapting content across channels and audiences.
• Continuously improve content quality, clarity, and usefulness.

Skills

Brand storytelling

Content creation

Video production

Photo production

Brand consistency

Partnerships & PR

Job description

• Build and scale brand awareness, trust, and relevance across trade (B2B) and ecommerce through hands-on content creation, clear storytelling, and disciplined brand execution.

• This role exists to ensure the brand is recognisable, credible, and consistently presented across channels — and that brand content can be reused, amplified, and leveraged to support growth, partnerships, and sales.

What You Will Own

• Brand narrative, positioning, and tone of voice across trade and ecommerce

• Hands-on creation of photo and video content

• Brand content system that scales across social, public relations, ecommerce, sales tools, and partnerships

• Public relations, brand partnerships, and collaborations (non-commercial, brand-led)

• Consistency and quality of brand expression across all touchpoints

• Content readiness for amplification (performance, sales, trade use)

What You Will Do

• Personally plan, shoot, and produce brand content (photo & video)

• Build clear, repeatable brand narratives that work across trade, ecommerce, and public relations

• Create content that can be repurposed across ads, decks, POS, and partnerships

• Work closely with Performance Marketing to amplify content that performs

• Support B2B / trade marketing with strong storytelling and presentation assets

• Identify and execute brand collaborations and public relations opportunities aligned with positioning

• Maintain brand consistency while adapting content to different channels and audiences

• Continuously improve content quality, clarity, and usefulness — not just volume

Specifications

• Enjoy creating content yourself and seeing it used widely

• Care about building a brand over time, not chasing one-off campaigns

• Think about how content scales across channels and teams

• Enjoy balancing creativity with structure and discipline

• Want your work to influence how customers, partners, and dealers perceive the brand

• Only Singaporeans to apply