Biopharma Product Manager: Launch & Lifecycle Leader

Menarini Asia-Pacific; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Menarini Asia-Pacific is seeking a Product Manager to lead strategy, development, and lifecycle management of its iron deficiency, respiratory and dermatology brands in Singapore.

You will build robust marketing and launch plans, drive growth across private and public sectors, and collaborate with Sales, Medical Affairs, Market Access, Regulatory, and Supply Chain.

The role requires a degree in pharmacy/medicine/science/marketing and at least 1 year of pharma sales and marketing experience.

Qualifications

• Minimum 1 year of sales and marketing experience in multinational pharmaceutical company.
• Strong business and strategic acumen.
• Self-motivated with good communication and interpersonal skills.
• Independent with strong leadership skills.

Responsibilities

• Lead development and execution of comprehensive brand plans for the assigned portfolio.
• Translate market insights into actionable growth strategies for private and public sectors.
• Drive public channel uptake with a long-term focus on tenders and formulary listings.
• Manage lifecycle planning, including new product launches.
• Develop and implement multi-channel marketing campaigns (digital, in-clinic, CME) to strengthen engagement.
• Ensure consistency of brand messaging across all promotional activities and touchpoints.
• Leverage analytics and performance metrics to optimize marketing ROI.
• Conduct regular market and competitor analyses to inform positioning and innovation.
• Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Regulatory, and Supply Chain.
• Provide strategic direction and training to the field force to enhance engagement and sales effectiveness.
• Lead sales forecasting and demand planning with supply teams for the portfolio.
• Manage and track the A&M budget.

Skills

Product management

Pharma marketing

Strategic thinking

Leadership

Communication skills

Education

Degree in Pharmacy/Medicine/Science/Marketing

Job description

Menarini Asia-Pacific is seeking a Product Manager to lead strategy, development, and lifecycle management of its iron deficiency, respiratory and dermatology brands in Singapore.

You will build robust marketing and launch plans, drive growth across private and public sectors, and collaborate with Sales, Medical Affairs, Market Access, Regulatory, and Supply Chain.

The role requires a degree in pharmacy/medicine/science/marketing and at least 1 year of pharma sales and marketing experience.