B2B Marketing Performance & AI-Driven Ops Manager

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel in Singapore seeks a Marketing Performance & Operations Manager to lead end-to-end B2B digital marketing programs, leveraging data, AI and MarTech to accelerate demand generation and drive measurable revenue.

You will collaborate with Sales, Product Marketing and regional teams to optimize GTM campaigns, build scalable marketing operations and deliver business impact through dashboards and governance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 5–7 years of experience in B2B digital marketing, marketing operations, demand generation or performance marketing.
• Strong understanding of B2B marketing, lead generation, ABM, campaign optimisation and performance measurement.
• Hands-on experience managing paid media, email, LinkedIn and website marketing operations.
• Experience with CRM, marketing automation and MarTech workflows supporting lead generation and MQL/SQL progression.
• Experience using AI tools to improve marketing productivity and data analysis.

Responsibilities

• Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, website, CRM and marketing automation platforms.
• Support GTM campaigns from planning through optimization, reporting and post-campaign analysis.
• Drive demand generation, lead nurturing and ABM to improve engagement and pipeline conversion.
• Oversee campaign operations: audience targeting, budget pace, tracking, and performance tuning.
• Develop dashboards translating marketing data into actionable insights and measurable impact.
• Collaborate with Sales, Product Marketing and regional teams to ensure timely, budget-conscious delivery.

Skills

Digital marketing

Marketing operations

Demand generation

ABM

Campaign optimization

Analytics

Paid media

Email marketing

LinkedIn campaigns

CRM

Marketing automation

MarTech

AI tools

SEO

Education

Bachelor's degree in Marketing

Tools

CRM

Marketing automation

MarTech platforms

Job description

Singtel in Singapore seeks a Marketing Performance & Operations Manager to lead end-to-end B2B digital marketing programs, leveraging data, AI and MarTech to accelerate demand generation and drive measurable revenue.

You will collaborate with Sales, Product Marketing and regional teams to optimize GTM campaigns, build scalable marketing operations and deliver business impact through dashboards and governance.