Marketing Performance & Operations Manager

Singapore Telecommunications Limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Singtel is seeking a Marketing Performance & Operations Manager to drive B2B digital marketing excellence by leveraging data, AI and MarTech to accelerate campaigns and deliver measurable revenue outcomes.

You will work with Sales, Product Marketing and Regional teams to optimise demand generation and build scalable, data-driven marketing operations that boost pipeline and growth.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related field.
• 5–7 years of experience in B2B digital marketing or performance marketing.
• Strong understanding of B2B marketing, lead generation and ABM.
• Experience with CRM, marketing automation and MarTech workflows.
• Experience using AI tools to improve productivity and data analysis.
• Good understanding of SEO/AEO, digital customer journeys and website optimisation.
• Strong analytical and stakeholder management skills.

Responsibilities

• Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, website, CRM and marketing automation platforms.
• Support GTM campaigns from planning and execution through optimisation, reporting and post-campaign analysis.
• Drive demand generation, lead nurturing and ABM programmes to improve engagement and pipeline.
• Oversee paid media campaign operations, including audience targeting, channel setup, budget pacing, tracking and optimisation.
• Manage email campaign operations, including audience segmentation, testing, deployment and performance optimisation.
• Manage B2B LinkedIn operations across organic and paid campaigns, including content scheduling and performance tracking.
• Support website operations and optimisation, including SEO/AEO and content updates.
• Manage and optimise CRM, marketing automation and MarTech workflows supporting lead generation and progression.
• Monitor campaign performance and develop dashboards translating data into actionable insights.
• Leverage AI tools to accelerate content creation, campaign execution, reporting and workflow automation.
• Explore new AI use cases to improve productivity and efficiency.
• Strengthen marketing governance with tracking, data quality and measurement.
• Collaborate with cross-functional teams, agencies and vendors to deliver campaigns on time and budget.

Skills

B2B marketing

Campaign optimisation

Data analysis

Paid media

Lead generation

ABM

CRM workflows

Marketing automation

AI tools

Education

Bachelor's Degree in Marketing or related field

Tools

CRM platforms

Marketing automation

LinkedIn advertising

Web analytics

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll combine digital marketing, data, AI and MarTech to build smarter campaigns, accelerate demand generation and turn marketing engagement into measurable pipeline and revenue.

Be a Part of Something BIG!

As the Marketing Performance & Operations Manager, you will drive B2B digital marketing excellence by leveraging data, AI and marketing technologies to accelerate campaign execution, improve marketing productivity and deliver measurable business outcomes.

Working closely with Sales, Product Marketing and Regional Marketing teams, you will optimise demand generation programmes that contribute to pipeline growth and revenue, while building scalable and data-driven marketing operations.

How You will Make An Impact:

• Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, website, CRM and marketing automation platforms.

• Support go-to-market (GTM) campaigns from planning and execution through optimisation, reporting and post-campaign analysis.

• Drive demand generation, lead nurturing and Account-Based Marketing (ABM) programmes to improve customer engagement and pipeline conversion.

• Oversee paid media campaign operations, including audience targeting, channel setup, budget pacing, tracking implementation, performance monitoring and optimisation.

• Manage email campaign operations, including audience segmentation, campaign setup, testing, deployment and performance optimisation.

• Manage B2B LinkedIn operations across organic and paid campaigns, including content scheduling, platform coordination and performance tracking.

• Support website operations and optimisation, including SEO/AEO, campaign page readiness, content updates, tracking implementation, user journey improvements and performance analysis.

• Manage and optimise CRM, marketing automation and MarTech workflows supporting lead generation, nurture campaigns, account engagement, lead routing and MQL/SQL progression.

• Monitor campaign performance and develop dashboards that translate marketing data into optimisation recommendations and measurable business impact.

• Leverage AI tools such as ChatGPT, Microsoft Copilot, Gemini or similar to accelerate content creation, campaign execution, reporting and workflow automation.

• Continuously explore new AI use cases to improve marketing productivity and operational efficiency.

• Strengthen marketing governance through consistent tracking, UTM standards, data quality and performance measurement.

• Collaborate with cross-functional teams, agencies and vendors to deliver integrated marketing campaigns on time and within budget.

Skills for Success:

• Bachelor's Degree in Marketing, Business, Communications or a related discipline.

• 5–7 years of experience in B2B digital marketing, marketing operations, demand generation or performance marketing.

• Strong understanding of B2B marketing, lead generation, ABM, campaign optimisation and marketing performance measurement.

• Hands-on experience managing paid media, email, LinkedIn and website marketing operations.

• Experience with CRM, marketing automation and MarTech workflows supporting lead generation and MQL/SQL progression.

• Experience using AI tools to improve marketing productivity, campaign execution and data analysis.

• Good understanding of SEO/AEO, digital customer journeys and website optimisation.

• Strong analytical skills with the ability to interpret campaign data and translate insights into clear business actions.

• Strong project and stakeholder management skills with the ability to manage multiple campaigns simultaneously.

• Proactive, data-driven and passionate about leveraging AI, MarTech and digital innovation to drive business growth.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.