B2B Customer Growth & Retention Lead

10X AI TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 100,000 - 170,000; Full time

Job summary

Foodmax is seeking a data‑driven Growth/CRM lead to own customer lifecycle management for a B2B fresh food platform. You will define segmentation models, build retention forecasting, and drive order frequency growth across cross-functional teams including Product, Sales, Supply Chain and Fulfillment.

You will design and run A/B tests, monitor key metrics such as retention rate, repurchase frequency and win-back rate, and lead data-driven interventions to reduce churn and increase GMV.

Qualifications

• 3–5+ years of experience in customer operations, growth, CRM, membership, or lifecycle marketing.
• Background in B2B, e-commerce, O2O/local services, SaaS, or food supply chain preferred.
• Proficient in SQL and Excel, able to independently pull data and run cohort/funnel/AB analysis.
• Python or BI tool experience is a plus.

Responsibilities

• Define a customer lifecycle segmentation model and design SOPs for each stage.
• Own retention from first-order onward and prevent churn.
• Build retention forecasting and early warning models to enable proactive intervention.
• Increase store ordering frequency through frequency-building levers and coupons.
• Build a closed-loop system from churn signals to win-back campaigns.
• Design new-customer coupon packs and win-back coupons; validate with A/B testing.

Skills

SQL

Excel

Python

AB testing

Cohort analysis

Retention marketing

Data-driven

Tools

SQL

Excel

Python

BI tools

Job description

Foodmax is seeking a data‑driven Growth/CRM lead to own customer lifecycle management for a B2B fresh food platform. You will define segmentation models, build retention forecasting, and drive order frequency growth across cross-functional teams including Product, Sales, Supply Chain and Fulfillment.

You will design and run A/B tests, monitor key metrics such as retention rate, repurchase frequency and win-back rate, and lead data-driven interventions to reduce churn and increase GMV.