Senior Category Growth & Commercial Strategy Lead

Foodmax; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Foodmax is seeking a Category Manager to drive end-to-end lifecycle management of food commodity categories, including assortment, pricing, and margin optimization. You will lead strategic planning, monitor performance, and collaborate with suppliers to enhance profitability and market competitiveness.

Responsibilities include data-driven insights, KPI dashboards, marketing coordination, and cross-functional alignment across Sales, Procurement, Supply Chain, and Marketing to deliver revenue

Qualifications

• Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines.
• 4-5 years of experience in Category Management, Product Management, Commercial Operations, Procurement, or Marketing in FMCG, fresh food, food service, or B2B distribution.
• Strong understanding of fresh produce, food commodities, pricing dynamics, and category management principles.
• Experience in pricing strategy, margin optimization, sales analysis, and commercial planning.
• Proficiency in Microsoft Excel and data analysis tools for translating data into insights.
• Strong stakeholder management, negotiation, and cross-functional collaboration skills.
• Excellent communication and presentation abilities with a customer-centric mindset.

Responsibilities

• Manage the end-to-end lifecycle of assigned food commodity categories, including new product introduction, assortment optimization, pricing strategy, and slow-moving inventory management.
• Drive category growth through strategic planning, product mix optimization, and margin enhancement initiatives.
• Monitor category performance, sales trends, and profitability to identify opportunities for revenue growth and operational efficiency.
• Develop and execute category strategies aligned with business objectives, customer needs, and market demand.
• Conduct regular market benchmarking, competitor analysis, and price surveys to develop competitive pricing strategies while maintaining target gross margins.
• Monitor procurement costs, supplier pricing, and market fluctuations, particularly within fresh produce and perishable food categories.
• Collaborate with suppliers through sourcing exercises and negotiations to enhance cost competitiveness and profitability.
• Analyze product performance and adjust pricing strategies proactively in response to market trends, supply conditions, and customer demand.
• Analyze daily, weekly, and monthly sales, pricing, and customer purchasing data to identify market trends, consumer behavior, and growth opportunities.
• Generate actionable insights and recommendations to support strategic decision-making and commercial planning.
• Develop and maintain performance dashboards and reports to monitor KPIs such as sales growth, category profitability, inventory turnover, and margin performance.
• Utilize data-driven approaches to improve category performance, customer engagement, and overall business outcomes.
• Plan, coordinate, and execute marketing campaigns, promotional activities, and seasonal initiatives across online and offline channels.
• Manage e-commerce platform promotions, including special offers, bundle deals, new product launches, and inventory clearance campaigns.
• Work with Marketing to develop promotional calendars, campaign strategies, and product visibility initiatives.
• Evaluate campaign ROI through post-campaign analysis and performance tracking.
• Identify market opportunities and consumer trends to support product positioning, branding, and customer acquisition.
• Lead or participate in cross-functional meetings with Sales, Procurement, Supply Chain, Operations, and Marketing to align priorities and category strategies.
• Provide market intelligence and commercial recommendations to support planning and maintain competitiveness.
• Ensure coordination across departments to achieve sales targets, inventory availability, and customer satisfaction.
• Manage and develop relationships with existing and prospective customers to drive growth and retention.
• Understand customers' requirements to provide tailored product and service solutions.
• Act as trusted advisor and point of contact for strategic accounts, ensuring high satisfaction and long-term partnerships.
• Gather customer feedback and market insights to support continuous improvement of products, services, and category offerings.

Skills

Category Management

Pricing Strategy

Data Analysis

Cross-functional Collaboration

Negotiation

Stakeholder Management

Market Analysis

Education

Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines

Tools

Microsoft Excel

Data Analysis Tools

Job description

Foodmax is seeking a Category Manager to drive end-to-end lifecycle management of food commodity categories, including assortment, pricing, and margin optimization. You will lead strategic planning, monitor performance, and collaborate with suppliers to enhance profitability and market competitiveness.

Responsibilities include data-driven insights, KPI dashboards, marketing coordination, and cross-functional alignment across Sales, Procurement, Supply Chain, and Marketing to deliver revenue