B2B CIB Marketing Campaigns Lead

Standard Chartered Singapore; Singapore; Hybrid; SGD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Flexible working options (home/office)

Learning & development programs

Medical & life insurance

Generous leave entitlement

Job summary

Standard Chartered in Singapore is seeking an experienced B2B Marketing professional to support integrated product marketing for Corporate & Investment Bank initiatives. You will align global, product and regional plans, driving campaigns that effectively position the bank and its capabilities to clients.

Strong project management and results orientation are essential. The role emphasizes collaboration with marketing and business stakeholders, data-driven optimization, and ownership of campaign

Qualifications

• 5+ years of B2B marketing experience, preferably within Banking and Financial Services.
• Proven experience in planning, developing and executing integrated marketing campaigns across multiple channels.
• Strong stakeholder management with global, regional and cross-functional collaboration.
• Excellent project management and organisational skills to manage multiple campaigns and timelines.
• Commercial mindset; use data and insights to drive marketing outcomes.
• Strong written and verbal communication to translate complex topics into clear messaging.

Responsibilities

• Support integrated marketing strategies and campaigns for CIB Product Marketing with country, region and client coverage marketers.
• Collaborate with CIB Marketing and business stakeholders to align plans with commercial opportunities and positioning.
• Use data, analytics and insights to optimize campaigns and measure ROI against business scorecards.
• Track marketing budget spend and establish metrics for performance evaluation.
• Develop marketing strategies with client data, insights and clear outcomes aligned to business priorities.
• Produce updates on campaigns and performance for stakeholders and leadership.
• Lead events with cross-functional teams and deliver compelling marketing materials for channels.

Skills

B2B marketing

Campaign management

Stakeholder management

Project management

Data-driven marketing

Clear communication

Job description

Standard Chartered in Singapore is seeking an experienced B2B Marketing professional to support integrated product marketing for Corporate & Investment Bank initiatives. You will align global, product and regional plans, driving campaigns that effectively position the bank and its capabilities to clients.

Strong project management and results orientation are essential. The role emphasizes collaboration with marketing and business stakeholders, data-driven optimization, and ownership of campaign