Associate, CIB Marketing

Standard Chartered Bank; Singapore; Hybrid; SGD 100,000 - 180,000; Full time

Benefits offered by this job

Inclusive culture

Fair Pay Charter

Retirement savings plan

Medical and life insurance

Generous leave and sabbatical

Job summary

Standard Chartered Bank is seeking a proactive marketing professional to drive integrated product marketing for Corporate & Investment Bank initiatives. You will collaborate with country, regional and client coverage teams to deliver campaigns aligned with CIB strategy, using data and insights to optimise results.

The role involves budget tracking, crafting marketing materials, and supporting events and sponsorships.

Qualifications

• 5+ years of B2B marketing experience in Banking/FS
• Proven ability to plan, develop and execute integrated campaigns across channels
• Strong stakeholder management across global, regional, cross-functional teams
• Excellent project management and organisational skills with multiple priorities
• Commercial and results-oriented with data-driven decision making
• Strong written and verbal communication; translate complex topics clearly

Responsibilities

• Support integrated product marketing strategies and campaigns for CIB Marketing across verticals and regions
• Collaborate with country, cluster and client coverage teams to align plans with business opportunities
• Use data, analytics and campaign insights to optimise deliverables and ROI
• Track marketing budget spend and report on performance against scorecards
• Develop marketing materials: social posts, event invites, briefs to maintain consistency and branding
• Guide events and sponsorships with stakeholders and Product Marketing teams

Skills

B2B marketing

Campaign management

Stakeholder management

Project management

Content marketing

Creative content production

Data analytics

Job description

Job Summary

This role is responsible for supporting the delivery of integrated product marketing – transaction services, global banking and global markets – initiatives and campaigns within Corporate & Investment Bank. The individual will need to align with and collaborate on global, product and geographic plans to drive the most effective outcomes. We are looking for a proactive, results-oriented individual with deep experience and understanding of B2B marketing, and strong organisational and project management skills.

Key Responsibilities

Strategy

• Support the delivery of integrated product marketing strategies and campaigns of the CIB Product Marketing team working in partnership with country, cluster (regions) and client coverage marketing.
• Work closely with CIB Marketing and business stakeholders to ensure marketing plans are supporting commercial opportunities and effectively position the Bank, our products and capabilities to the clients we serve, and the clients we aspire to bank.
• Using data, analytics and campaign effectiveness and insights, identify campaign strategies and changes to continuously optimise deliverables and results.

Responsible for tracking marketing budget spend related to marketing activities, establishing metrics to evaluate ROI against CIB Business and Marketing scorecards.

Business

• Work with the CIB Product Marketing and Product Managers to develop and deliver integrated marketing campaigns focused on the key priorities of each vertical aligned to CIB Strategy and plans.
• Build relationships and networks across the business, and liaise with business stakeholders to understand their specific needs, the clients they serve, and the opportunities that exist.
• Support the development of marketing strategies with client data, analytics and insights at the centre, and clear articulation of how marketing is supporting specific business outcomes.
• Assist in producing and sharing regular updates with CIB Marketing and business stakeholders about marketing campaigns and performance.
• Drive continuous improvement in marketing campaigns through out of the box thinking, creativity and innovative ideas.
• Work with relevant business and Product Marketing teams to guide, assist and deliver select, targeted events.
• Work with stakeholders and CIB Product Marketing to copy-write, edit and produce marketing materials such as social media posts, event invites, speaker briefs, executive briefs – to deliver impactful, consistent and brand-elevating materials

Processes

• Liaise with procurement, legal and compliance to ensure contracts, and content processes are aligned with corporate policies and compliance.
• Handle sponsorship, speaker and vendor onboarding and management in accordance with Bank policies and standards.
• Overseer the tracking, analysis and communicating of Product Marketing performance, working with other teams and functions for data and insights. Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies.

People & Talent

• Drive impactful engagement between Corporate Affairs, Brand & Marketing teams
• Foster a culture of collaboration, accountability and innovation within the team and across the organisation

Motivations

Risk Management

• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
• Ensure compliance with Third Party Risk Management, and Vendor Engagement and Sponsorship policies
• Ensure integrated marketing strategy complies with regional/local legal and regulatory requirements
• Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives.

Governance

• Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
• Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams
• Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
• Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance

Our Ideal Candidate

• 5+ years of B2B marketing experience, preferably within Banking and Financial Services.
• Proven experience in planning, developing and executing integrated marketing campaigns across multiple channels.
• Strong stakeholder management skills, with experience collaborating across global, regional and cross-functional teams.
• Excellent project management and organisational skills, with the ability to manage multiple priorities, campaigns and timelines effectively.
• Commercial and results-oriented mindset, with the ability to leverage data, client insights and campaign performance to drive effective marketing outcomes.
• Strong written and verbal communication skills, with the ability to translate complex topics into clear and compelling marketing communications.
• Proactive, collaborative and hands-on, with the ability to operate effectively in a fast-paced, matrixed environment.
• Exposure to Corporate & Investment Banking (CIB), Transaction Services, Global Banking or Global Markets would be advantageous, but is not essential.

Role Specific Technical Competencies

• Integrated Campaign Marketing
• Project Management
• Content Marketing
• Creative Content Production
• Client Experience, Behaviours & Preference
• Partnership management

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.