Strategic CIB Product Marketing Associate

Standard Chartered; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Standard Chartered in Singapore is seeking a proactive Senior Product Marketing professional to deliver integrated marketing for Corporate & Investment Bank initiatives. You will align global, product and geographic plans and partner with country and client coverage marketing to drive outcomes.

The role requires 5+ years in B2B marketing, strong project management, stakeholder collaboration across global teams, and a data-driven approach to optimise campaigns and ROI.

Qualifications

• 5+ years of B2B marketing experience, preferably within Banking and Financial Services.
• Proven ability to plan, develop and execute integrated marketing campaigns across multiple channels.
• Strong stakeholder management skills with experience collaborating across global, regional and cross-functional teams.
• Excellent project management and organisational skills, with the ability to manage multiple priorities, campaigns and timelines.
• Commercial and results-oriented mindset, with the ability to leverage data, client insights and campaign performance to drive outcomes.

Responsibilities

• Support the delivery of integrated marketing strategies and campaigns for CIB Product Marketing, collaborating with country, regional, and client coverage teams.
• Work with CIB Marketing and business stakeholders to ensure plans support commercial opportunities and product positioning.
• Use data and insights to optimise campaigns and measure ROI against business and marketing scorecards.
• Track marketing budget spend and establish metrics to evaluate ROI.

Skills

B2B marketing

Campaign planning

Campaign execution

Stakeholder management

Project management

Data-driven insights

Communication skills

Collaborative and proactive

Job description

Standard Chartered in Singapore is seeking a proactive Senior Product Marketing professional to deliver integrated marketing for Corporate & Investment Bank initiatives. You will align global, product and geographic plans and partner with country and client coverage marketing to drive outcomes.

The role requires 5+ years in B2B marketing, strong project management, stakeholder collaboration across global teams, and a data-driven approach to optimise campaigns and ROI.