Editor, Audience Lab (The Business Times)

SPH Media Limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SPH Media Limited in Singapore is seeking an experienced audience development professional to drive growth across its digital platforms. You will work closely with editors and newsroom teams, turning data insights into actionable strategies to expand reach and engagement.

The ideal candidate will combine strategic thinking with hands-on execution, leveraging SEO, social media, newsletters and emerging formats to build a larger, more loyal audience for SPH Media’s journalism across channels.

Qualifications

• 8–10 years in audience development, digital publishing, journalism, content strategy or related field.
• Strong interest in business, financial markets, economics and Singapore/regional markets.
• Proven experience building and executing growth strategies in media or content org.
• Deep understanding of audience behaviour across search, social, newsletters and new platforms.
• Ability to turn audience data into actionable editorial and business decisions.
• Experience partnering with editors, journalists and cross-functional teams in newsroom or content setting.
• Strong knowledge of SEO, social media, and digital distribution.
• Excellent analytical and problem-solving skills; translate data into clear recommendations.

Responsibilities

• Develop and execute audience growth strategies for the publication.
• Test and roll out ideas to expand reach and engagement.
• Interpret data to inform editorial and business decisions.

Skills

Audience growth strategy

Digital publishing

SEO & social distribution

Data analytics

Cross-functional collaboration

Editors/journalists collaboration

Stakeholder management

Video/ Podcasts/ visualisation

Job description

• At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
• A strong interest in business, financial markets, economics and issues shaping Singapore and regional markets.
• Proven experience developing and executing audience growth strategies in a media, publishing or content organisation.
• Strong understanding of digital audience behaviour and the media landscape across search, social, newsletters and emerging platforms.
• Demonstrated ability to use audience data and analytics to inform editorial and business decisions.
• Experience working closely with editors, journalists and cross-functional teams in a newsroom or content environment.
• Strong knowledge of SEO, AIO, social media, and digital distribution.
• Excellent analytical and problem-solving skills, with the ability to translate data into clear recommendations and action.
• Strong communication, presentation and stakeholder management skills.
• Experience in video, podcasts and/or visualisation/digital graphics will be an advantage.

The Ideal Candidate

The ideal candidate is both strategic and hands-on, with a strong understanding of journalism, audiences and digital platforms.

You are comfortable working with editors and journalists, interpreting data, developing audience strategies and rolling up your sleeves to test and execute new ideas.

You are naturally curious about why audiences behave the way they do, and are able to turn audience insights into practical recommendations that improve both reach and engagement.

You are also a strong collaborator who can influence across teams, challenge conventional thinking and build support for new approaches.

Above all, you understand that audience development is not simply about generating traffic. It is about building a larger, more engaged and more loyal audience for BT, while strengthening the reach and impact of its journalism.