Associate / Senior Associate, Game Operations (User Operations)

Garena; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Garena Singapore is seeking a data-driven Campaign Manager to lead large-scale player engagement efforts. You will analyze server trends, plan end-to-end campaigns, and coordinate with product and marketing teams to optimize in-game events and activations.

You should have a strong background in data analysis, business or related fields, and fluency with SQL. Knowledge of AI tools like Codex and Claude is a plus, as you build workflows that improve efficiency and insights for growth in action and

Qualifications

• Bachelor's degree from a reputable university.
• Background in business, data analysis, or related analytical field.
• Strong analytical, communication, and project management skills.
• Creative thinker with a passion for gaming and gamer psychology.
• Familiarity with AI tools such as Codex and Claude, with the ability to develop workflows and tools that streamline processes and improve efficiency.
• Basic knowledge of SQL is preferred but not required, to support data analysis and generate actionable insights.

Responsibilities

• Monitor and analyze server user and gameplay trends to identify opportunities to sustain and grow the player base and improve player engagement.
• Plan and execute end-to-end large-scale campaigns to engage players and improve activeness, including in-game event planning, configuration requests, related marketing planning, material production, and post-campaign performance review.
• Manage in-game activations and promotions for game updates and content releases, track major content's performance, and gather comprehensive local user feedback.
• Work with the Online Marketing Team to plan the server's ads plan, optimize the ad campaigns, and review the campaign performance.
• Respond promptly to live game incidents and coordinate with relevant teams to maintain a high service standard for players.
• Perform market and competitor analysis to identify opportunities for growth.

Skills

Data analysis

Analytical thinking

Communication

Project management

Creative thinking

Gamer psychology

SQL basics

Gamer engagement

Education

Bachelor's degree

Tools

Codex

Claude

Job description

Responsibilities

• Monitor and analyze server user and gameplay trends to identify opportunities to sustain and grow the player base and improve player engagement.
• Plan and execute end-to-end large-scale campaigns to engage players and improve activeness,including in-game event planning, configuration requests, related marketing planning, material production, and post-campaign performance review.
• Manage in-game activations and promotions for game updates and content releases, track major content's performance, and gather comprehensive local user feedback.
• Work with the Online Marketing Team to plan the server's ads plan, optimize the ad campaigns, and review the campaign performance.
• Respond promptly to live game incidents and coordinate with relevant teams to maintain a high service standard for players.
• Perform market and competitor analysis to identify opportunities for growth.

Requirements

• Bachelor's Degree or above from a reputable university.
• Background in business, data analysis, or a related analytical field.
• Strong analytical, communication, and project management skills.
• Creative thinker with a passion for gaming and a strong understanding of gamer psychology, particularly in action and shooter games.
• Familiarity with AI tools such as Codex and Claude, with the ability to develop workflows and tools that streamline processes and improve efficiency.
• Basic knowledge of SQL is preferred but not required, to support data analysis and generate actionable insights.