Associate Manager, Product Marketing

Morgan McKinley; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Morgan McKinley is seeking a marketing professional to drive service portfolio initiatives across the offering life cycle, from launch to end of service. You will craft positioning, messaging and differentiators while coordinating with partners and regional teams to execute compelling go-to-market plans.

The role requires strong communication, multitasking, and analytical abilities to translate market insights into actionable strategies for existing and new markets.

Qualifications

• Bachelor's degree in marketing, Business IT, Infosystem with at least 4-5 years of similar experience.
• Demonstrated success in product or services launches, pre-sales engagements and presentations.
• Be a self-starter, energised by challenges.
• Motivated team player and excellent communicator.
• Analytical mind with the ability to join the dots and interpret the big picture.

Responsibilities

• Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of service).
• Develop strategies and support implementation of business plans based on strong understanding of competitive and market landscape.
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for service portfolio.
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies.
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets.
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities.
• Support business and operational reviews by conducting analysis using internal and external data to derive insights that will drive business decisions and recommendations.
• Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product team.
• Engages collaboratively with others to achieve results while maintaining professional and ethical relationships.

Skills

Product launches

Pre-sales

Presentations

Multitasking

Self-starter

Team player

Communication

Analytical thinking

Market awareness

Independent

Education

Bachelor's degree in Marketing/Business IT/Infosystem

Job description

• Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of service)
• Develop strategies and support implementation of business plans based on strong understanding of competitive and market landscape
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for service portfolio
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
• Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations.
• Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product team
• Engages collaboratively with others (internal and external stakeholders) to achieve results while maintaining professional and ethical relationships

Qualifications

• Bachelor's degree in marketing, Business IT, Infosystem with at least 4-5 years of similar experience
• Demonstrated success in product or services launches, pre-sales engagements and presentations
• Good at multitasking, comfortable working with multiple stakeholders and possess strong interpersonal skills
• Be a self-starter, energised by challenges
• Motivated team player and excellent communicator
• Analytical mind with the ability to join the dots and interpret the big picture and resulting action lines
• Strong situational awareness, ability to grasp market trends and identify opportunities
• Independent and dynamic team player with strong written and verbal communication skills and a "can-do" attitude