Associate Manager

Merkle Italia; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Dentsu leads integrated media strategies for beauty, hospitality and lifestyle brands, coordinating across multidisciplinary teams to ensure timely, on-budget campaign delivery. You will be the primary client contact, translating briefs into strategic media solutions and driving performance with data-driven insights.

In this role you will collaborate with channel specialists, strategists, KOLs, and offshore activation teams to optimize campaigns, manage budgets, and deliver measurable results

Qualifications

• 4+ years of experience in client management, account management, or integrated media planning within a media agency environment.
• Experience managing clients in beauty, hospitality or lifestyle sectors is an advantage.
• Strong knowledge across digital, paid social, programmatic, search, print and OOH channels.
• Hands-on experience with Meta, TikTok, Google DV360, YouTube, SEM, PMAX, Pinterest and The Trade Desk; familiarity with LINE, Naver, Kakao is a plus.
• Proven ability to manage multiple client accounts and offshore teams with high service standards.

Responsibilities

• Lead client leadership and stakeholder management across a portfolio of beauty, appliances and hospitality clients.
• Develop integrated media plans across digital and offline channels with clear KPIs.
• Oversee end-to-end campaign delivery, budgets, and pacing with offshore activation teams.
• Provide proactive recommendations and regular performance reviews with senior stakeholders.
• Monitor results, deliver insights, and drive a test-and-learn approach across channels.

Skills

Client management

Integrated media planning

Stakeholder management

Campaign optimization

Strategic thinking

Budget management

Offshore coordination

Tools

Meta

TikTok

Google DV360

YouTube

SEM

PMAX

Pinterest

The Trade Desk

Google Analytics

LINE

Naver

Kakao

Job description

Job Description: About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle as well as through Dentsu Japan Network companies including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Overview

The Associate Client Manager (BU Lead) serves as the primary day-to-day strategic and operational lead for a portfolio of beauty and hospitality clients. In this role, you will be responsible for developing and executing integrated media strategies aligned with client objectives across multiple markets, while ensuring seamless campaign delivery through collaboration with specialist teams, external partners, and offshore execution hubs. As the main point of contact for the client, you will manage all incoming requests, coordinate cross-functional teams, and oversee the development and execution of media recommendations that align with business objectives. You will work closely with channel specialists, strategists, KOL experts, content partnership teams, and offshore activation teams to ensure campaigns are delivered effectively, on time, and within budget. The ideal candidate combines strong client servicing skills with media planning expertise, commercial acumen, and a passion for innovation through test and learn and experimentation.

Key Responsibilities

Client Leadership & Stakeholder Management

• Serve as the primary point of contact for a portfolio of beauty / appliances / hospitality clients, building and maintaining strong, trust-based relationships.
• Manage all client requests, ensuring timely communication, escalation, and resolution where required.
• Lead regular client meetings, status updates, campaign reviews, and strategic discussions.
• Provide proactive recommendations aligned with client business objectives and marketing priorities.

Integrated Media Planning

• Lead the development of integrated media plans across digital and offline channels, including paid social, programmatic, search, OOH, and content partnerships.
• Analyse client briefs and generate insights that drive strategic communication planning within agreed timelines and budgets.
• Partner with channel specialists, strategists, KOL experts, and content partnership teams to develop holistic, insight-led media solutions.
• Ensure media plans are supported by sound rationale, clear measurement frameworks, and defined KPIs.

Campaign Delivery & Project Management

• Oversee end-to-end campaign delivery, from briefing through execution and post-campaign analysis, ensuring timelines, budgets, and KPIs are met.
• Coordinate with offshore activation teams and channel specialists to ensure campaigns are launched accurately and on schedule.
• Manage client budgets with precision, regularly tracking spend and flagging variances as appropriate.
• Identify risks proactively and implement solutions to ensure successful campaign outcomes.
• Ensure all client deliverables meet the agency’s quality standards and are submitted in a timely manner.

Performance, Insights & Innovation

• Monitor campaign performance and deliver clear reporting, actionable insights, and optimisation recommendations to clients.
• Drive a continuous test-and-learn agenda, identifying opportunities for experimentation and innovation across media channels.
• Work with specialist teams to ensure learnings are documented and applied to future planning.

Requirements

• 4+ years of experience in client management, account management, or integrated media planning within a media agency environment.
• Experience managing clients in the beauty, hospitality, lifestyle sectors is an advantage.
• Strong understanding and hands-on experience across media channels include digital, paid social, programmatic, search, print and OOH.
• Experience with platforms such as Meta, TikTok, Google (DV360, YouTube, SEM, PMAX), Pinterest, The Trade Desk, and Google Analytics; familiarity with localised platforms (e.g. LINE, Naver, Kakao) is a plus.
• Proven ability to manage multiple client accounts and workstreams simultaneously while maintaining high standards of service.
• Experience managing offshore team members and ensuring quality output across reporting, campaign set-up, and pacing updates.
• Experience preparing and presenting campaign performance reports and strategic recommendations to senior stakeholders.
• Proficiency in media planning and reporting tools (e.g. Nielsen, GWI, Google Analytics, or equivalent).
• KOL and content partnership experience is an advantage.

Inclusion and Diversity

We're proud to be different and that starts with our people.

We believe in equal opportunities for everyone.

We won't define people by their race, gender, sexual-orientation, age or disability.

Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Location: Singapore

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.