Account Manager

dentsu; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dentsu Group Inc. in Singapore is seeking an Account Manager to lead day-to-day client relationships across a portfolio of regional and global B2B accounts. You will support integrated media planning, campaign delivery, performance reporting and optimization across multiple markets.

The ideal candidate brings strong B2B media experience, excellent client and project management skills, and a solid understanding of the B2B buyer journey, including demand generation and pipeline outcomes.

Qualifications

• Strong B2B media experience across multiple channels.
• Proven ability to lead client relationships and manage expectations.
• Experience translating client briefs into media recommendations.

Responsibilities

• Serve as day-to-day client contact across assigned B2B accounts.
• Lead regular client meetings, updates, and planning discussions.
• Coordinate across regional/global teams to deliver campaigns on time.
• Translate briefs into insight-led media actions aligned with objectives.
• Manage budgets, pacing, and reporting across markets.

Skills

B2B media experience

Client management

Campaign planning

ABM familiarity

Multi-market campaigns

Job description

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004) is a global holding company established on January 1, 2020. The Group operates through two main networks: dentsu japan network, overseeing agencies in Japan, and dentsu international, headquartered in London, managing operations outside Japan.

Operating in around 145 markets with 65,000 professionals, the Dentsu Group delivers integrated, client-centric communications, media, and digital solutions. Its five global leadership brands — Carat, dentsu X, iProspect, Dentsu Creative, and Merkle — alongside the Dentsu Japan Network, including Dentsu Inc. — offer end-to-end services across media, creativity, customer experience, and content, with a strong presence in global sports and entertainment marketing.

The Account Manager will serve as a key day-to-day client and account lead across a portfolio of regional and global B2B clients, supporting integrated media planning, campaign delivery, performance management and reporting across multiple markets.

As a key day-to-day point of contact, the Client Manager will manage client requests, coordinate specialist and activation teams, oversee campaign delivery and ensure media recommendations are aligned with clients' business, audience and demand-generation objectives.

The ideal candidate brings strong B2B media experience, excellent client and project management skills, and a solid understanding of the B2B buyer journey, including how media supports awareness, engagement, lead generation, account progression and pipeline outcomes.

• Serve as a key day-to-day client contact across assigned B2B accounts, building strong relationships with regional and global stakeholders.
• Manage client requests, priorities and deliverables, ensuring timely communication, follow-up and resolution.
• Lead regular client meetings, campaign updates, performance reviews and planning discussions.
• Understand client business and marketing objectives, translating these into clear media actions and recommendations.
• Coordinate effectively across regional, global and local market stakeholders.
• Lead and support integrated B2B media planning across paid social, programmatic, search, video, content syndication, publisher partnerships and ABM.
• Translate client briefs into insight-led media recommendations aligned with business objectives, target audiences, budgets and KPIs.
• Apply a strong understanding of the B2B buyer journey, audience strategy and demand generation, including target accounts, buying groups, intent signals and lead generation.
• Support ABM planning and activation, with familiarity across platforms such as 6sense, Demandbase, Bombora or equivalent.
• Manage content syndication and lead-generation programmes, including partner coordination, targeting, CPL/lead delivery, pacing and optimisation.
• Connect media performance to broader B2B outcomes, including account engagement, MQLs, opportunities and pipeline where applicable.
• Oversee end-to-end campaign delivery from briefing and planning through activation, optimisation and post-campaign analysis.
• Coordinate channel specialists, activation teams, publisher partners and local markets to ensure accurate and timely delivery.
• Manage multiple campaigns and markets simultaneously, maintaining clear oversight of timelines, dependencies and priorities.
• Track budgets, pacing and delivery, proactively identifying and resolving risks.
• Maintain strong quality control across media plans, briefs, reporting and client deliverables.
• Oversee campaign reporting and translate performance data into clear, actionable insights and optimisation recommendations.
• Partner with analytics and channel teams to ensure appropriate measurement and reporting frameworks are in place.
• Understand attribution and measurement across media platforms, analytics tools and client CRM environments.
• Connect campaign performance to broader demand-generation and business objectives, applying learnings to future planning.
• Coordinate across strategy, channel, analytics, partnerships, activation and local market teams to drive effective account delivery.
• Maintain clear account documentation, timelines, trackers and campaign status updates.
• Drive consistent ways of working and identify opportunities to improve efficiency and client experience.
• Maintain high standards of accuracy, ownership and attention to detail across all deliverables.
• 5+ years of experience in client management, account management, media planning or integrated media within a media agency or B2B marketing environment.
• B2B media experience is strongly preferred, ideally with technology, enterprise, financial services or other complex B2B clients.
• Demonstrable experience managing regional and/or global, multi-market campaigns.
• Experience across platforms such as LinkedIn Campaign Manager, Google Ads, DV360 and The Trade Desk, or equivalent paid media platforms.
• Experience with content syndication and B2B lead-generation partners is highly desirable.
• Familiarity with ABM and intent platforms such as 6sense, Demandbase and/or Bombora is highly desirable.
• Understanding of B2B measurement, including lead generation, CPL, MQLs, account engagement and pipeline measurement.
• Experience working with offshore or centralised activation teams and managing quality across campaign set-up, pacing and reporting.
• Experience preparing and presenting campaign performance reports and strategic recommendations to senior stakeholders.
• Familiarity with CRM and marketing automation ecosystems such as Salesforce and Marketo is an advantage.

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.