Associate Director, Marketing Automation

People Story; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading marketing consultancy in Singapore is looking for an Associate Director of Marketing Automation to drive innovative campaigns and influence senior clients. This role focuses on integrating MarTech tools with business strategies, managing complex projects, and facilitating high-level discussions. The ideal candidate has a strong background in MarTech platforms, exemplary leadership skills, and a global perspective. Excellent growth opportunities available for those ready to lead in the digital transformation space.

Qualifications

• Hands-on experience with MarTech platforms like CDP and CEP.
• Experience leading large-scale projects in fast-moving environments.
• Ability to influence and guide C-suite stakeholders.

Responsibilities

• Design, develop, and optimize multi-channel marketing campaigns.
• Act as a trusted advisor, integrating MarTech tools with business objectives.
• Identify client opportunities and tailor digital strategies.
• Lead workshops and strategic discussions with senior stakeholders.
• Manage complex projects ensuring delivery aligns with client goals.
• Develop strong client relationships that drive growth.

Skills

Visionary Strategic Thinking

MarTech Expertise

Leadership & Execution

Executive-Level Facilitation

Innovative Problem-Solver

Global Perspective

Tools

CDP (Tealium, Segment)

CEP (SFMC, Braze)

Job description

Associate Director, Marketing Automation

About the job: Associate Director, Marketing Automation

Are you a seasoned marketing strategist with a deep passion for leveraging MarTech and data to drive personalized customer experiences? If you're ready to lead high-impact initiatives and guide top-tier clients through their digital transformation, we'd love to meet you!

As an Associate Director, Marketing Automation, you'll be at the forefront of strategic leadership, driving innovation and results across the board.

Key Responsibilities

• Lead Campaign & Customer Journey Innovation: Design, develop, and optimize high-performing, multi-channel campaigns that harness the full power of digital data and MarTech platforms.
• Marketing Automation Visionary: Act as a trusted advisor to senior clients, crafting solutions that integrate MarTech tools to meet their marketing and business objectives. You'll be the go-to expert for aligning platforms like CDP and CEP with overarching business strategies.
• Strategic Opportunity Development: Identify and unlock new client opportunities by understanding their pain points and tailoring digital strategies to elevate their digital maturity.
• Executive-Level Leadership: Lead workshops, strategic white-boarding sessions, and high-stakes discussions with senior stakeholders, co-creating roadmaps that guide clients through digital evolution.
• End-to-End Project Ownership: Manage complex consulting, implementation, and managed services projects, ensuring timely delivery and alignment with client goals. You'll oversee everything from strategy to execution across diverse MarTech platforms.
• Client & Business Development: Take ownership of pre-sales targets, developing strong client relationships that lead to long-term partnerships. You'll also be driving growth for both your clients and our business.

What You Bring

• Visionary Strategic Thinking: You have the ability to align business goals with data-driven marketing strategies that make an impact.
• MarTech Expertise: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), and a strong understanding of how they drive marketing and business outcomes.
• Leadership & Execution: You've led large-scale projects and teams, delivering results in complex, fast-moving environments. Balancing both high-level strategy and technical execution is your forte.
• Executive-Level Facilitation: Proven experience leading senior-level workshops and strategy discussions, with the ability to influence and guide C-suite stakeholders.
• Innovative Problem-Solver: You have a deep passion for technology and data, always seeking out the latest trends to stay ahead of the curve.
• Global Perspective: You're ready to travel as needed to meet client demands and drive successful project outcomes.

Are you ready to lead and inspire? If you're excited about the future of marketing, technology, and data, and want to drive transformation at the highest level, this could be the perfect role for you. Lets have a conversation!

Sound interesting? Please apply here with your CV or email [e-mail], again with your CV attached.

People Story is acting as a Talent Consultancy to this role. Due to the high volume of applicants, it is extremely difficult for us to get back to everyone who applies. If we have not contacted you within 14 days, please assume that your application has not been successful.