Associate Director - Brand Marketing

PepsiCo; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking an experienced brand manager to drive the growth and profitability of their iconic brand. The ideal candidate should have 10-12 years of experience in the FMCG sector, strong negotiation, and project management skills, along with an MBA in Sales & Marketing. Responsibilities include creating strategic plans and leading impactful marketing campaigns.

Qualifications

• 10-12 years of brand experience in the FMCG sector.
• Strong negotiation skills and ability to collaborate effectively.
• Excellent project management abilities and communication skills.

Responsibilities

• Drive growth and profitability of Lays brand.
• Translate strategic goals into a comprehensive Annual Operating Plan.
• Lead impactful campaigns and activations for the brand.

Skills

Brand experience in FMCG sector

Strong negotiation skills

Collaboration skills

Project management abilities

Communication skills

Ability to influence stakeholders

Education

MBA in Sales & Marketing

Job description

The role of driving the growth and profitability of Lays Core within the India Business Unit involves leading the strategic agenda of the brand, aligning with business goals, and implementing plans in areas such as brand strategy, communication, packaging, activations, and innovation. Additionally, overseeing the price-pack-channel architecture to ensure market agility and competitiveness is crucial.Responsibilities include catapulting Lays towards higher growth levels, enhancing bottom-line performance through premium platform launches, productivity initiatives, and strategic market pricing actions. It is essential to translate strategic goals into a comprehensive Annual Operating Plan (AOP) with a focus on brand and financial outcomes. Driving volume and market share growth in the Potato Chips (PC) category through innovative strategies, pricing initiatives, and channel-specific approaches is a key aspect. Leading impactful campaigns and activations to reinforce the iconic brand identity of Lays is also part of the role.The ideal candidate should possess 10-12 years of brand experience in the FMCG sector, strong negotiation skills, and the ability to collaborate effectively across different hierarchies internally and externally. An MBA in Sales & Marketing is preferred along with excellent project management abilities, communication skills, and the capacity to influence stakeholders. Being process-oriented, detail-oriented, and capable of working in ambiguous environments across various functions are essential qualities for this role.,

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