Assistant Sales Manager (Talent Pool)

Cove Living Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cove Living Pte Ltd in Singapore is seeking an Assistant Sales Manager to lead the inside sales team and drive lead engagement and conversions from enquiry to booking. You will report to the Sales Manager and steer performance targets while coaching teams for excellence.

Role includes KPI setting, cross-functional collaboration with operations and finance, and ongoing coaching to deliver exceptional tenant experiences in a fast‑paced, high‑growth environment.

Qualifications

• Bachelor's or Master's degree in Business, Real Estate, Hospitality Management, or related discipline.
• 2–3 years of team leadership or management experience in sales or customer success.
• Experience in the coliving, hospitality, or real estate industry preferred.
• Proven ability to drive performance and manage KPIs.

Responsibilities

• Lead and manage the remote inside sales team to engage and convert inbound leads.
• Set and track monthly targets for enquiries, viewings, and bookings.
• Improve conversation quality through regular training and coaching.
• Equip the team with updated sales tools and techniques.
• Address sales challenges with timely guidance and solutions.
• Develop expertise in Front, Twilio, THM, and Matterport to boost efficiency.
• Identify gaps in the sales funnel and implement improvement initiatives.
• Design cross-functional workflows for sales, operations and finance.
• Gather customer feedback on units and amenities to enhance tenant experience.
• Represent Sales during property takeovers and ensure units are ready for move-in.
• Communicate updates and policy changes to the sales team.

Skills

Team leadership

Sales

Communication

Analytics

Education

Bachelor's or Master's degree in Business, Real Estate, Hospitality Management, or related discipline

Tools

Front

Twilio

THM

Matterport

CRM tools

Job description

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Come enjoy the journey with us and become a Cove Superstar!

Title: Assistant Sales Manager

Role: Full Time

Reporting to: Sales Manager

What you’ll be doing:

Sales Team Management

• Lead and manage the remote inside sales team, ensuring they effectively engage and convert inbound leads as the first point of contact for Cove.
• Set and track monthly performance targets — including volume of enquiries handled, conversion rates from enquiry to viewing, and enquiry to booking — in alignment with overall business goals.
• Monitor and continuously improve the quality of conversations handled across both the inside sales and field sales teams through regular training, coaching, and development sessions.
• Equip the team with up-to-date knowledge of sales techniques and technology tools to maximise productivity and conversion.
• Proactively identify and address sales-related challenges, providing timely guidance and executing effective solutions.

Sales Process Optimisation & Cross-Functional Integration

• Develop deep expertise in the company's core technology stack — including Front, Twilio, THM, and Matterport — to drive team efficiency and enhance the customer experience.
• Identify gaps and inefficiencies across the sales funnel, and implement targeted initiatives to improve conversion rates and response quality.
• Design and refine sales–operations and sales–finance workflows to ensure seamless cross-functional alignment and improved end-to-end sales lifecycle efficiency.
• Gather and synthesise customer insights to provide actionable property feedback, including input on unit design, amenities, and features that enhance the tenant experience.
• Represent the Sales function during property takeovers, ensuring all units meet sales standards and are ready for tenant move-in, minimising complaints and onboarding friction.
• Serve as the central point for disseminating critical updates, exceptions, and policy changes to the sales team, ensuring consistent and accurate communication with all leads.

Customer Success & Retention

• Lead a team of Customer Success Associates, with a focus on upselling, tenant retention, and overall satisfaction.
• Analyse tenant data proactively to plan renewals, upsells, and recontracting strategies that maximise long-term retention.
• Develop and apply models to identify at-risk tenants and execute targeted retention interventions before move-out occurs.
• Analyse churn data, identify the root causes of tenant move-outs, and implement month-over-month (MoM) improvement measures to reduce churn.
• Generate and share detailed reports on churn trends, recontracting outcomes, and retention strategy performance to support continuous improvement.
• Oversee tenant compliance processes — including timely collection and verification of required documentation such as visas and identification — while continuously streamlining workflows to improve accuracy and efficiency.

What makes you a great fit:

• Bachelor's or Master's degree in Business, Real Estate, Hospitality Management, or a related discipline.
• 2–3 years of experience in a team leadership or management role within sales, customer success, or a related function.
• A background in the coliving, hospitality, or real estate industry is preferred, though candidates from adjacent industries are welcome to apply.
• Demonstrated experience in managing inside sales teams, setting KPIs, and driving performance in a fast-paced environment.

Skills & Competencies

• Excellent verbal and written communication skills, with the ability to build rapport quickly and communicate effectively over the phone, email, and digital channels.
• Strong analytical mindset with the ability to interpret sales data, identify trends, and translate insights into actionable strategies.
• Proficiency with CRM tools and sales technology platforms; prior experience with Front, Twilio, THM, or Matterport is an advantage.
• Highly organised, detail-oriented, and comfortable managing multiple priorities in a dynamic, high-growth environment.
• A collaborative team player who can work effectively across sales, operations, and finance functions.