Assistant Sales Manager - Leisure

Capella; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Capella Singapore is seeking an Assistant Sales Manager to expand its luxury leisure client base across global markets, luxury agencies and travel partners. You will drive revenue growth through strategic sales initiatives and exceptional client service while collaborating with internal teams to deliver unforgettable experiences for discerning guests.

Responsibilities include managing a designated luxury leisure portfolio, developing action plans aligned with hotel strategies, building

Qualifications

• Bachelor degree in hospitality, business or sales/marketing related field.
• CRM familiarity is advantageous for client management.
• 2+ years of luxury hotel sales or similar experience preferred.

Responsibilities

• Manage and grow a designated luxury leisure portfolio, driving revenue and expanding the client base.
• Develop and execute action plans aligned with hotel strategies, analysing market trends to maximize business volume and room rates.
• Build and maintain strong relationships with travel trade partners, luxury agencies, tour operators and clients, following up on leads promptly.
• Negotiate contracts and maintain multiple levels of client contacts to strengthen long-term business relationships.
• Represent the hotel at international tradeshows and industry events, and track performance through regular sales reports.

Skills

Client relationship management

Market analysis

Reporting & forecasting

Communication skills

Education

Bachelor in Hospitality Management or related field

Tools

Opera Cloud CRM

Excel

PowerPoint

Word

Job description

Position Overview

The Assistant Sales Manager is responsible for expanding the high-value leisure client base and building strong relationships with global markets, luxury agencies and travel partners. This role drives revenue growth through strategic sales initiatives, exceptional client service and proactive business development, while collaborating with internal teams to maximize opportunities and deliver unforgettable experiences for discerning guests.

The Role

Sales activities

• Manage and grow a designated luxury leisure portfolio, driving revenue and expanding the client base.
• Develop and execute action plans aligned with hotel strategies, analysing market trends to maximize business volume and room rates.
• Build and maintain strong relationships with travel trade partners, luxury agencies, tour operators and clients, following up on all leads promptly.
• Understand luxury guest expectations, service standards and hotel offerings (Spa, F&B, Leisure packages), delivering exceptional after-sales service.
• Negotiate contracts and maintain multiple levels of client contacts to strengthen long-term business relationships.
• Represent the hotel at international tradeshows and industry events, and track performance through regular sales reports and account management practices.

Talent Profile

• Bachelor in Hospitality Management/Business/Sales and Marketing Management or equivalent
• Minimum of 2 years' experience in luxury hotels with a proven sales track record considered an advantage
• Proficiency in CRM systems (Opera Cloud, or other hotel CRM tools)
• Strong Microsoft Office skills (Excel, PowerPoint, Word) for reporting, presentations and analysis
• Familiarity with market intelligence and competitor benchmarking tools
• Digital sales platforms and online booking engines
• Data analysis and reporting for revenue tracking, KPI and forecasting