Senior / Sales Manager - Leisure

HOLIDAY INN EXPRESS & SUITES SINGAPORE NOVENA; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

The Senior / Sales Manager - Leisure at HOLIDAY INN EXPRESS & SUITES SINGAPORE NOVENA is responsible for driving revenue across leisure segments, with emphasis on general leisure travel accounts and group leisure business. You will manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.

In collaboration with Revenue Management and Events teams, you will develop annual account plans, deliver targeted campaigns, and secure group leisure business while

Qualifications

• Degree/diploma in marketing, hotel administration or related field.
• Minimum 3 to 5 years of experience in a similar leisure/sales role.
• Proven success in managing travel trade partners and group leisure business.
• Self-motivated and result-driven with excellent communication and interpersonal skills.

Responsibilities

• Drive revenue targets across FIT, wholesale and group leisure.
• Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.
• Build annual account plans to drive production and strengthen long-term partnerships.
• Conduct regular sales calls, training sessions, and joint marketing initiatives.
• Identify new partners, markets, and distribution opportunities to expand reach.
• Collaborate with Marketing Communications to enhance visibility of leisure channels.
• Work with Front Office, Reservations and Operations for seamless execution for leisure guests and groups.

Skills

Strategic thinking

Analytical skills

Communication

Interpersonal skills

Education

Degree/diploma in marketing, hotel administration

Job description

What's the job?

The Senior / Sales Manager - Leisure, is responsible for driving revenue performance across all leisure segments, with a strong focus on general leisure travel accounts, and group leisure business. This role requires a commercially driven sales professional with proactive account management and market development.

Your day-to-day

Performance & Optimization

Ensure rate parity, content quality, and inventory accuracy.

Collaborate with Revenue Management on dynamic pricing, promotions, and tactical campaigns to capture leisure demand.

Analyse booking patterns, KPIs, and demand trends to identify opportunities for growth.

Drive merchandising, seasonal campaigns, and market-specific offers to improve channel share.

General Leisure Accounts (FIT & Wholesale)

Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.

Build annual account plans to drive production and strengthen long-term partnerships.

Conduct regular sales calls, training sessions, and joint marketing initiatives.

Identify new partners, markets, and distribution opportunities to expand reach.

Group Leisure Business

Proactively target and secure group leisure business including tour groups, MICE-related leisure extensions, sports groups, affinity groups, and special interest travel.

Respond to group enquiries, prepare proposals, lead negotiations, and close business.

Work closely with Events and Revenue teams to ensure accurate inventory, pricing, and space allocations.

Maintain relationships with key leisure group agencies.

Revenue Delivery & Reporting

Deliver revenue targets across FIT, wholesale and group leisure.

Monitor performance, produce monthly reports, and provide insights to the commercial team.

Collaborate with Revenue and Operations to ensure a unified commercial approach.

Market Insights & Competitor Benchmarking

Stay ahead of trends in global leisure travel, and group travel patterns.

Analyse the competitive landscape and adjust strategies to maintain market share.

Recommend new packages, promotions, and commercial opportunities based on data insights.

Collaboration & Internal Engagement

Partner with Marketing Communications to enhance visibility and storytelling across leisure channels.

Work closely with Front Office, Reservations, and Operations to ensure seamless execution for leisure guests and groups.

Provide training and updates to internal teams on segment needs, booking trends, and account expectations.

Any other duties as assigned by Supervisor.

What we need from you

Degree/diploma in marketing, hotel administration, or related field.

Minimum 3 to 5 years of experience in a similar role with strong exposure to leisure, or group leisure segments.

Proven success in managing travel trade partners and group travel business.

Self-motivated and result-driven individual with excellent communication and interpersonal skills.

Strong strategic and analytical problem-solving skills with an innovative approach in providing solutions.

Excellent organisational and planning skills.

Strong relationship building and collaboration skills.