Assistant Marketing Manager

Vintage Sports Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Vintage Sports Pte Ltd in Singapore is seeking a highly motivated Marketing Manager to drive growth for our branded footwear and apparel portfolio across Asia Pacific. You will develop end-to-end marketing campaigns, manage a team, analyze market trends, and collaborate with brand principals, agencies, and sales teams to maximize sales and profitability.

You will own budgets, set KPIs, monitor digital marketing performance including social media, EDMs, SEO, and paid advertising, and report

Qualifications

• Bachelor’s degree in marketing, business, retail, or related field.
• 5 years of experience in a marketing role with focus on brand management.
• Excellent written and verbal communication skills; strong leadership and project management abilities.
• Metrics-driven marketer with creativity and growth mindset.
• Proficiency with social media strategy, marketing analytics tools and data interpretation.

Responsibilities

• Plan, maximise, drive sales and profitability of brands with end-to-end marketing strategies and campaigns across all channels.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Report monthly brand performance and provide insights, recommendations, and go-to-market strategies.
• Set marketing goals and KPIs, and manage budgets for each brand.
• Manage relationships with brand principals, creative agencies, and vendors for smooth delivery of marketing initiatives.
• Brand management: develop and execute initiatives for advertising and communications across print, digital, and social media assets.
• Collaborate with sales to plan and implement activities/promotions to drive sales.

Skills

Brand management

Leadership & team management

Project management

Marketing analytics

Social media strategy

Communication

Adaptability

Education

Bachelor’s degree in marketing, business, retail, or related field

Tools

Marketing analytics tools

Job description

Vintage Sports is a well-established distributor in the business of branded footwear and sports apparel, with a strong footprint in Asia Pacific (Singapore and Malaysia). Our purpose is to give people the freedom to go anywhere in the world by being equipped with the right lifestyle brands. Some notable brands that we manage and operate are Teva, Sperry, Caterpillar, UGG, FitFlop and Staccato.

We’re looking for a highly motivated, experienced and versatile marketing manager who is eager drive sales and growth for our brands. The ideal candidate has experience in developing and executing effective marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, with the ability to respond quickly to the changing company’s needs and market dynamics.

Objectives of this role

• Plan, maximise, drive sales and profitability of brands with effective end-to-end marketing strategies and campaigns which aligns with business objectives, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Report monthly brand performance across multiple platforms and extract key insights for future campaign learnings and go-to-market strategies, complete with proposals and recommendations on effective tactics

• Set marketing goals and KPIs, and effectively manage budgets for each brand according to principal guidelines

• Manage relationships with brand principals, creative agencies, and vendors to ensure smooth delivery of effective marketing initiatives

Key Responsibilities

• Brand management: Develop and execute positive brand building initiatives that meets business objectives for advertising and communications across all channels (etc. print, digital, and social media assets)

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, communicate with stakeholders on marketing strategies and budget overview Digital marketing and Ecommerce

• Develop and oversee digital marketing strategies, specifically social media, EDMs, SEO and paid advertising to drive online sales Monitor digital marketing metrics and leverage data-driven insights to refine strategies and achieve marketing objectives Sales / Product marketing

• Work closely with the merchandising team to understand buying, inventory holding, product launch plans, sell-through and sale numbers for all point of sales for each brand

• Collaborate with sales team to leverage data to plan, direct and implement marketing activities/events/promotions to drive sales

Required skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, retail, or related field

• Preferably 5 years of experience in a marketing role, with a focus on brand management

• Excellent written and verbal communication skills. Strong leadership, project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with an eye for creativity and hunger for growth

• Ability to embrace a dynamic environment with shifting priorities

• Knowledge on digital marketing best practices and metrics will make you a strong candidate

• Proficiency with social media strategy, marketing analytics tools and ability to interpret data to drive marketing decisions

• Established contacts in media