Marketing Manager

Success Human Resource Centre; Singapore; On-site; SGD 60,933 - 72,986; Full time

Job summary

Success Human Resource Centre Pte Ltd. is looking for a Marketing Specialist in Singapore to develop innovative marketing strategies in the fashion e-commerce sector. You will be responsible for overseeing content creation, digital marketing initiatives, brand management, and analytics.

The ideal candidate has at least 3 years of proven experience in fashion e-commerce marketing and holds a Bachelor's degree in Marketing or a related field. A strong creative vision paired with analytical skills is a must.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience in fashion e-commerce marketing at least 3 years and above.
• Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.

Responsibilities

• Develop creative marketing strategies for fashion e-commerce.
• Oversee content creation aligned with brand identity.
• Define performance metrics and optimize conversion strategies.

Skills

Creative thinking

Analytical skills

Digital marketing tools

Communication skills

Leadership skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Analytics platforms

SEO tools

SEM tools

Job description

Job Details

• Period: Permanent
• Location: Tai Seng
• Working Hours: 0830 – 1800 (Monday to Friday)
• Salary: Up to $6000

Responsibilities

• Strategy Development
  • Creative Vision: Infuse creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.
  • Data-Driven Insights: Leverage analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.
• Digital Marketing
  • Innovative Content: Oversee the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.
  • SEO and SEM: Apply analytical thinking to SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.
  • Experimentation: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.
• Brand Management
  • Creative Brand Expression: Continuously evolve and express the brand's identity creatively across all marketing materials.
  • Partnerships and Influencer Collaborations: Identify strategic partnerships and influencer collaborations that align with our brand's creative vision.
• Analytics and Reporting
  • Performance Metrics: Define performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.
  • Conversion Optimization: Apply analytical insights to optimize the conversion funnel, improving the online shopping experience.
• Budget Management
  • Resource Allocation: Effectively allocate resources, making data-backed decisions to maximize the return on marketing investments.
• Team Management
  • Creative Leadership: Lead a creative team by fostering a creative and data-driven work environment, encouraging experimentation and growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience in fashion e-commerce marketing at least 3 years and above.
• Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
• Strong understanding of fashion industry trends and consumer behaviour.
• Exceptional creative thinking and a passion for developing innovative marketing campaigns.
• Analytical mindset, with a keen ability to derive insights from data.
• Strong communication, leadership, and project management skills.