Marketing & Communications Manager

HWA INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

HWA International School PTE. LTD. is seeking a seasoned Marketing Manager to craft and drive multichannel campaigns that boost brand visibility and student inquiries.

You will oversee end-to-end campaigns, manage partnerships, and optimize content across the website and blog. Responsibilities include leveraging analytics to optimize performance, planning budgets quarterly and annually, and collaborating with vendors to strengthen market presence.

Qualifications

• Demonstrable marketing experience with ability to learn quickly.
• Proven ability to identify target audiences and lead multi-channel campaigns.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate with comfort in data and spreadsheets.
• Strong copywriting and communication skills.
• Up-to-date with online marketing trends and measurement practices.

Responsibilities

• Develop and implement comprehensive marketing strategies and tactics to enhance brand awareness and drive qualified traffic to the company's platforms.
• Plan, execute, and manage end-to-end marketing campaigns, overseeing concept development to execution.
• Leverage organic and paid channels including content, PPC, events, PR, social media, lead generation, copywriting, and analytics.
• Create high-value content for the company website and blog to attract and convert audiences.
• Foster partnerships with industry stakeholders, agencies, and vendors to grow market presence.
• Develop, manage, and monitor the marketing budget quarterly and annually.
• Supervise and approve marketing collateral to ensure brand consistency and quality.
• Track, analyze, and report on campaign performance with KPIs and outcomes.
• Study consumer behavior and market trends to refine strategies and optimize campaigns.

Skills

Marketing strategy

Campaign management

Content creation

Analytics and metrics

Copywriting

Education

BSc/MSc in Marketing or related field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Google Ads

Job description

Responsibilities

• Develop and implement comprehensive marketing strategies and tactics to enhance brand awareness and drive qualified traffic to the company's platforms.
• Plan, execute, and manage end-to-end marketing campaigns , overseeing the entire process from concept development to successful execution.
• Leverage diverse organic and paid acquisition channels -including content creation and curation, PPC advertising, event marketing, public relations, social media, lead generation, copywriting, and performance analytics-to maximize reach and engagement.
• Create compelling, high-value content for the company website and blog to attract, engage, and convert target audiences.
• Foster strategic partnerships and collaborations with key industry stakeholders, agencies, and vendors to strengthen market presence and drive business growth.
• Develop, manage, and monitor the marketing budget on a quarterly and annual basis, ensuring optimal allocation and utilization of resources.
• Supervise and approve all marketing collateral , including digital assets, website banners, print materials, and case studies, to ensure brand consistency and quality.
• Track, analyze, and report on campaign performance , providing actionable insights and measuring outcomes against established KPIs and objectives.
• Study consumer behavior and market trends to continuously refine marketing strategies, optimizing email and advertising campaigns for maximum impact.

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field