Senior Executive (Partnership Marketing)

BYD (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

BYD Singapore is seeking a results-driven Senior Marketing Executive to develop and execute comprehensive marketing strategies that elevate the BYD Lifestyle brand, drive customer engagement, and support sales goals.

You will manage partner relationships, coordinate campaigns and events, and optimize digital activities using SEO/SEM, social media, analytics, and market research to deliver measurable impact.

Qualifications

• Bachelor's degree in marketing or related field required.
• Minimum 3 years of experience in marketing, preferably automotive/tech.
• Proven track record developing and executing marketing campaigns.
• Strong understanding of digital marketing, SEO/SEM, and analytics.

Responsibilities

• Develop and execute comprehensive marketing strategies to elevate the BYD Lifestyle brand.
• Manage day-to-day partner relationships, campaigns, promotions and marketing activities.
• Coordinate events, activations and content updates across digital channels.
• Monitor deliverables, track performance, and prepare regular performance reports.

Skills

Digital marketing

SEO/SEM

Analytics

Campaign management

Communication skills

Team collaboration

Education

Bachelor's degree in marketing or related field

Tools

Social media platforms

SEO tools

Analytics tools

Job description

About Us:

At BYD Singapore, we're driving the future of sustainable transportation with cutting-edge electric vehicles that combine advanced technology, stylish design, and unmatched performance. As a fast-growing company committed to reducing carbon footprints and revolutionizing the automotive industry, we're looking for a dynamic Marketing Executive to join our team and help accelerate our brand's growth.

Role Overview:

We are seeking a passionate and results-driven Senior Marketing Executive to develop and execute comprehensive marketing strategies that elevate our brand, drive customer engagement, and support our sales goals. This role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on digital marketing, market research, and campaign management.

Roles & Responsibilities:

• 1. Day-to-Day Partner Management - Serve as the key operational contact for assigned BYD Lifestyle partners, managing enquiries, requests, promotional updates and ongoing relationship requirements.
• 2. Partnership Campaign Execution - Coordinate and execute partner campaigns, promotions, customer privileges and marketing activities across BYD/DENZA customer touchpoints.
• 3. Event & Activation Coordination - Support the planning and on-ground execution of partnership events, customer activations, launches and other collaborative marketing activities.
• 4. Contract & Renewal Coordination - Maintain partnership records and coordinate agreements, renewals, documentation and internal approval processes with Legal, Procurement and other relevant stakeholders.
• 5. Partner Deliverables Tracking - Monitor agreed deliverables and commitments from both BYD and partners, follow up on outstanding items and maintain an accurate partnership tracker.
• 6. Content, Reporting & Programme Administration - Coordinate partner information and promotional updates for the BYD Lifestyle landing page and other communication channels, while preparing regular performance reports, partner updates and programme documentation.

Job Requirements:

• Bachelor's degree in marketing, Business Administration, Communications, or any related field.
• Minimums 3 years of experience in marketing, preferably within the automotive or technology sectors.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques, including social media platforms, SEO/SEM, and analytics.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinking with strong problem-solving abilities and attention to detail.