Assistant Manager/Manager, Corporate Marketing (PR, Social)

LG ELECTRONICS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

LG Electronics Singapore Pte. Ltd. is seeking a dynamic PR and Social Media Manager to lead media relations, influencer programs, and brand partnerships.

You will develop PR plans, manage media opportunities, and coordinate campaigns across product launches and events. The role requires a degree in Marketing or related field with 3+ years in PR, social media marketing, and consumer goods. Strong writing, planning, and adaptability are essential, with a fast-paced environment and cross-functional

Qualifications

• Degree or Diploma in Marketing, Business Administration or related disciplines.
• Min 3 years of relevant experience.
• Min 1-2 years of experience in PR, corporate and social media marketing in consumer goods.

Responsibilities

• Develop and execute PR plans and community engagement initiatives align with brand and business objectives.
• Build and maintain relationships with consumer, lifestyle, technology and business media.
• Identify proactive PR opportunities and consumer trends.
• Develop and handle press releases, media pitches, story angles, Q&As and other PR materials.
• Manage media activities for product launches, campaigns, events and brand initiatives.
• Coordinate media briefings, interviews, product reviews and media seeding; monitor media coverage and brand reputation.
• Support issues and crisis communications as required.
• Coordinate with PR agency, internal stakeholders and HQ to ensure consistent brand communication and campaigns.
• PR reporting to internal stakeholders and HQ.
• Plan and implement social media strategy; own content calendar and work with agency to support brand and campaigns.
• Develop high-quality content across text, images, and videos; ensure alignment with brand messaging.
• Collaborate with internal stakeholders for campaign handling and content.
• Monitor social conversations and consumer sentiment for real-time engagement.
• Ensure all social content aligns with brand guidelines and product messaging.
• Track paid social media campaign performance and report to stakeholders and HQ.
• Develop and execute influencer/KOL strategies; identify and build relationships with target influencers.
• Manage influencer campaigns from briefing through content development, execution and reporting.
• Ensure influencer content delivers authentic storytelling while maintaining brand consistency.
• Identify and manage corporate sponsorships and partner collaborations to support campaigns.
• Assist with Brand/Corporate Marketing campaigns and budgeting; reporting to local management and HQ.

Job description

Key Responsibilities

PR & Media Relations

• Develop and execute PR plans and community engagement initiatives align with brand and business objectives.
• Build and maintain strong relationships with consumer, lifestyle, technology and business media.
• Identify proactive PR opportunities and relevant news and consumer trends.
• Develop and handle press releases, media pitches, story angles, Q&As and other PR materials
• Manage and support media activities for product launches, campaigns, events and brand initiatives.
• Coordinate media briefings, interviews, product reviews and media seeding - Monitor media coverage, brand reputation and competitor activities.
• Support issues and crisis communications as required.
• Manage and work with PR agency, internal stakeholders and regional/HQ to ensure consistent brand communication and effective campaign execution
• PR reporting to internal stakeholders and HQ

Social Media Management

• Support in the planning and implementation of the social media strategy across relevant platforms.
• Own the content calendar and work with agency to ensure content supports brand, product and campaign priorities for various media platforms.
• Develop and curate high-quality content, including text, images, and videos, that resonates with the target audience.
• Collaborate with internal stakeholders across business units and social media agency in handling campaigns and content.
• Monitor social conversations, trends and consumer sentiment to identify opportunities for real-time engagement.
• Ensure all social content is aligned with brand guidelines, product messaging and communication objectives.
• Work closely with internal stakeholders to ensure cohesive messaging on social media.
• Manage and track effectiveness paid social media campaigns - Social Media reporting to internal stakeholders and HQ.

Influencer & KOL Management

• Develop and execute influencer/KOL strategies to support brand and product objectives.
• Identify and build relationships with target influencers.
• Manage influencer campaigns from identification and briefing through to content development, execution and reporting.
• Ensure influencer content delivers authentic product storytelling while maintaining brand consistency

Partnerships & Branding

• Identify and handle corporate sponsorship and strategic partner collaborations align with brand and marketing objectives.
• Collaborate with internal stakeholders for partner collaborations
• Support in the planning for Brand/Corporate Marketing campaigns and sustenance programs to ensure efficacy of marketing spend and impact.
• Support in corporate marketing budget management and handle regular reporting to local subsidiary's management and HQ.
• Handle administrative tasks (Invoicing, raising of marketing plans in internal systems) in Corporate Marketing.

Education level and/or relevant experience(s)

Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.

Min 3 years of relevant experience

Min 1-2 years of experience in PR, Corporate and Social Media marketing in consumer goods

Knowledge and skills (general and technical)

• Demonstrate competence in use of Microsoft Office software suite (PowerPoint, Word, Excel)
• Excellent written and verbal communication skills.
• Highly developed planning, organising and time management skills.
• Previous experience in a fast paced department or company.
• Ability to multi task.
• Driven for results and self-motivated.
• Able to handle ambiguity and high adaptability.
• Creative and Innovation.