Assistant Manager, International MICE

sggovterp; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sentosa is seeking a proactive MICE and Events Sales professional to drive international and local MICE business opportunities. You will meet performance targets, work in a fast-paced environment, and deliver exceptional service to clients and partners.

You will develop and maintain databases, engage clients through calls and proposals, and coordinate with marketing to create campaigns that stimulate demand and conversions across Sentosa venues and packages.

Qualifications

• Bachelor's degree or equivalent.
• Minimum of 2 years' experience in MICE/event sales.
• Proven ability to cultivate and engage targeted databases.
• Familiarity with government tender and procurement processes would be advantageous.
• Strong interpersonal skills, business acumen and ability to deliver compelling presentations.
• Fluent in written and spoken English and a second language.
• Willing and able to undertake domestic and international travel.

Responsibilities

• Develop and maintain an International MICE and Local Corporate Database to facilitate lead generation and follow-up activities.
• Engage in sales calls, develop and present MICE proposals for Sentosa venues, products, and packages to potential clients.
• Conduct site inspections of Sentosa properties to identify potential MICE leads and achieve successful conversions.
• Collaborate with clients and stakeholders to plan events on Sentosa, ensuring administration and execution of planned activities.
• Coordinate with the Marketing team to devise and implement sales outreach campaigns to stimulate demand.
• Acquire new and sustained business to establish a robust pipeline of events in targeted markets and industries.
• Identify and participate in trade events and platforms to enhance business promotion efforts.
• Foster and enhance communication and relationships with MICE organizers and corporate clients.
• Support in preparation and periodic monitoring of sales reports as needed.
• Undertake any other duties as assigned by management.

Skills

MICE sales

Lead generation

Client engagement

Presentation skills

Interpersonal skills

Business acumen

Travel capability

Education

Bachelor's Degree or equivalent

Job description

What the role is

The role involves proactively seeking and securing MICE (Meetings, Incentives, Conferences, and Exhibitions) business opportunities for Sentosa and its affiliated island partners, both within Singapore and internationally. The successful candidate will be responsible for meeting and exceeding performance targets established by management. This position requires an individual who can thrive in a fast-paced environment, consistently meet deadlines, and deliver exceptional customer service.

What you will be working on

• Develop and maintain an International MICE and Local Corporate Database to facilitate lead generation and follow-up activities.
• Engage in sales calls, develop and present MICE proposals for Sentosa venues, products, and packages to potential clients.
• Conduct site inspections of Sentosa properties to identify potential MICE leads and achieve successful conversions.
• Collaborate with clients and stakeholders to plan events on Sentosa, ensuring comprehensive administration and seamless execution of all planned activities.
• Coordinate with the Marketing team to devise and implement sales outreach campaigns, aiming to stimulate demand and address existing market requirements.
• Acquire new and sustained business to establish a robust pipeline of events within targeted markets and industries.
• Identify and participate in trade events and platforms to enhance business promotion efforts.
• Foster and enhance active communication and strong relationships with MICE organizers and corporate clients.
• Support in the preparation and periodic monitoring of sales reports as and when necessary.
• Undertake any other duties and tasks as assigned by the management.

What we are looking for

• Bachelor's Degree or equivalent
• Minimum of 2 years' experience in MICE/event sales
• Demonstrated success in MICE/event sales with a proven ability to cultivate and engage targeted prospect databases. Preferably able to contribute with personal contacts and database resources.
• Familiarity with government tender and procurement processes would be advantageous.
• Strong Interpersonal Skills, Business Acumen and the ability to deliver compelling presentations
• Proficient in leveraging data for performance analytics and dashboards
• Capable of collaborating effectively within a team and working autonomously with minimal supervision.
• Holding a valid Class 3/3A driving license would be beneficial.
• Fluent in written and spoken English and a second language.
• Willing and able to undertake domestic and international travel as required.