Assistant Manager, Events & Programming

sggovterp; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Sentosa Development Corporation is seeking an experienced events leader to conceptualise and drive planning for Sentosa Own events and programming, with objectives to boost footfall, brand love and partner business. You will lead a team for timely delivery, align with event strategy, and manage vendors, budgets and licensing.

The role requires strong stakeholder management, budgeting acumen, and proven ability to oversee large-scale island-wide events with robust reporting on performance.

Qualifications

• Bachelor's degree required in events-related field.
• Minimum 5 years' experience in events with large-scale project delivery.
• Strong budgeting, forecasting and financial reporting capabilities.

Responsibilities

• Conceptualise and develop Sentosa Own events and programming to drive footfall and brand love.
• Lead end-to-end event delivery ensuring quality and alignment with brand strategy.
• Oversee procurement lifecycle including tendering, evaluation and contracts with budgets upheld.
• Manage vendor contracts, internal and external stakeholders, licensing and approvals.
• Track KPIs (attendance, satisfaction, ROI) and provide post-event analysis.

Skills

Stakeholder management

Budgeting/Forecasting

Communication

Team leadership

Education

Bachelor's degree in Events Management, Business Administration, Marketing or related field

Tools

Microsoft Office

Job description

What the role is

The role is to conceptualise, drive and execute the planning of Sentosa own events and always programming, with the objectives to drive footfall, build brand love and driving businesses to our island partners. You will have a team to ensure quality and timely delivery, aligned to the event strategy.

The scope also encompasses stakeholders (vendors, island partners etc) management, purposely budgeting and working closely with teams within Sentosa Development Corporation.

What you will be working on

Creative Concept Development for Sentosa Own events and programming, aims to promote Sentosa as a choice destination. The role needs to articulate the strategic intent and growth potential of each concept, the desired outcomes and alignment to the event strategy.

Event Leadership & Delivery to drive end-to end process to bring to life the event/programming concepts, ensuring quality and smooth delivery aligned to our brand values and strategic goals.

Procurement & Financial Management - To ensure compliance to government process and oversee full procurement lifecycle-including tender preparation, qualification, evaluation, and award, as well to ensure budgets are planned and spent purposefully with robust control measures for financial compliance.

Stakeholder & Vendor Management Manage vendor contracts and performance, collaborate with internal teams (e.g., marketing, operations, finance) and external stakeholders (government agencies, island partners, sponsors) to achieve shared objectives. The role will also require to coordinate licensing, permits, insurance, and agreements with authorities.

Reporting & Performance Measurement Track KPIs such as attendance, satisfaction, financial performance, and ROI; produce post-event analysis with improvement recommendations.

What we are looking for

• Bachelor's degree in Events Management, Business Administration, Marketing or related field
• Minimum 5 years' experience in events industry, with proven track record managing large-scale events (island-wide festivals, MICE, public events)
• Exhibits creative ability to conceptualise innovative events and good financial acumen with strong budgeting, forecasting and reporting capabilities with proven track records.
• Excellence in stakeholder management, including strong interpersonal, negotiation and relationship-building skills, and meticulous to manage multiple concurrent projects/events.
• Valid Singapore Class 3 Driver's License (manual) for site visits and logistics coordination
• Proficiency in Microsoft Office suite; experience with budgeting/procurement systems; knowledge of ticketing/event management platforms is advantageous